Mooncake stalls on city streets, in shops and inside malls are busier than usual. Retailers have expanded display space, moved products to more visible spots, and rolled out promotions to push sales through the season's final days.
High-quality processed goods, organic agricultural products and many regional specialties are being displayed at the Week of Exhibiting Vietnamese Enterprises’ Goods, which opened at AEON Tan Phu Celadon in Ho Chi Minh City on October 5.
Thanks to the campaign to encourage Vietnamese people to prioritise Vietnamese products, which has been carried out for years, and the stable quality of the products, made-in-Vietnam commodities have drawn increasing attention of consumers.
The quality and supply of Vietnamese products have been improved over years, said Takao Kazaoka, deputy general director in charge of purchasing at AEON Vietnam, a branch of the Japanese conglomerate AEON Group.
Foreign retail businesses are adopting a multi-channel sales strategy as well as improved operations and delivery services to expand Vietnam operations despite pandemic impacts.
The Hanoi Centre for Investment, Trade, and Tourism Promotion (HPA) and AEON Vietnam have coordinated to organise two big agricultural trade fairs in December with the aim to help farm produce businesses approach distribution systems abroad.
The fourth outbreak of the COVID-19 pandemic starting from late April has had more negative impacts on daily life as well as socio-economic development than the previous waves in the country.
The AEON Group has announced that it would contribute 25 billion VND (around 1.08 million USD) to Vietnam’s COVID-19 vaccine fund, joining hands with the Vietnamese Government to push back the pandemic.
AEON Vietnam will kick off construction of a new shopping mall worth some 190 million USD in the northern province of Bac Ninh next year, per an MoU on cooperation signed between the company and local authorities on March 26.
AEON Vietnam announced the AEON - Hai Phong Le Chan General Merchandise Store and Supermarket will officially open its doors for customers of Hai Phong city on December 14.
Ministries, agencies and localities have adopted a range of measures to remove difficulties faced by businesses and people amidst the COVID-19 outbreak.
Improving production technologies, designs and packaging are among the important factors that could add value to Vietnamese farm produce, businesses have said.
Thanks to their cooperation with multinational groups and foreign retailers, many Vietnamese businesses have been stepping up innovation to meet standards in both domestic and foreign markets, Deputy Minister of Industry and Trade Do Thang Hai said.
Vietnamese goods are in the spotlight during a Vietnam – Hanoi Goods Week which is being held across 40 AEON shopping centres in Japan from June 7 to 10.
Along with ensuring quality and safety, Vietnamese firms should make their products’ price suitable and meet customers’ demands to sell in foreign distribution channels, said Naohisa Saeki, AEON Vietnam’s Deputy General Manager.