Keyword: "Bai Kem Beach"

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The Shell Pool by the shores of Kem Beach is one of the signature features of JW Marriott Phu Quoc Emerald Bay Resort. (Photo: Sun Group)

Sun Group’s Phu Quoc resort named among the world’s most whimsical stays

Among the hotels featured, JW Marriott Phu Quoc Emerald Bay Resort, developed by Sun Group on Kem Beach in southern Phu Quoc, stands out as the only representative from Vietnam. Travel + Leisure also selected an image of the resort’s iconic Shell Pool, set among coconut palms and white sands, as the lead image for the article.