Keyword: "brand-building"

Vietnam’s national brand value reached 462.28 billion USD in 2026, up 45.14% from 2020 and ranking 32nd among 193 countries, according to Brand Finance. The challenge, however, goes beyond climbing the rankings or scaling up. It is turning those gains into lasting competitiveness and getting Vietnamese firms deeper into global value chains.

Enterprises need to promote brand management for sustainable corporate development, according to experts.

Marketing strategies that include personalised customer experiences are essential to help companies survive in the highly competitive digital age, speakers said at an international summit in HCM City on December 4.