Keyword: "national brand for culinary tourism"

1 Result

A meal imbued with the distinctive cultural identity of the Thai ethnic community in Dien Bien province. (Photo: VNA)

Cuisine key to boosting Vietnam’s tourism brand

Cuisine should be viewed not merely as food but as a cultural resource, creative asset and driver of economic development amid the country's efforts to promote innovation, digital transformation, private-sector development, tourism and cultural industries.