Keyword: "premium products"

Industry insiders say competition is no longer just about the cake itself. Product quality, packaging, brand reputation, delivery services and personalisation are increasingly shaping consumer choices in a market crowded with both domestic and foreign players.

Five exhibitions - the Vietnam International Machinery Fair, Vietnam Supporting Industry Fair, Vietnam International Retailtech and Franchise Show, Vietnam International Premium Products Fair, and Vietnam International Maternity Baby and Kids Fair - opened in HCM City on December 17.

Mollis organic towels of PhongPhu Corporation have received “very good response” in the market after being launched last year, a sign that premium products are becoming more popular in Vietnam.