Keyword: "quality and branding"

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An Asian customer with a Vietnamese coconut product served with straws (Photo: VNA)

Vietnam’s agricultural exports: Shifting from volume to value

Vietnam has about 1.2 million hectares of fruit-growing areas, producing around 13 million tonnes a year. Its fruits are exported to more than 60 countries, including major markets such as the US, the EU, Japan, the Republic of Korea and China. The country is also among the world’s leading exporters of rice, cashew nuts, pepper and coffee, with its products reaching more than 150 countries, including markets with stringent standards.