Keyword: "Vietnam National Brand Programme"

Vietnam’s national brand value reached 462.28 billion USD in 2026, up 45.14% from 2020 and ranking 32nd among 193 countries, according to Brand Finance. The challenge, however, goes beyond climbing the rankings or scaling up. It is turning those gains into lasting competitiveness and getting Vietnamese firms deeper into global value chains.

Vietnam has climbed up three spots to rank 47th out of 105 countries in Brand Finance’s Global Soft Power Index Report 2021.

Vietnam’s national brand value increased 12 billion USD to reach 247 billion USD in 2019, up 5.4 percent over 2018’s value.

Vietnam is aiming to raise its nation brand value by 20 percent annually on average according to the evaluation by the world’s prestigious rating agencies.

The Ministry of Industry and Trade (MoIT) is building a national brand programme to promote the standing of Vietnam-branded products in both domestic and foreign markets.

A selection of 97 Vietnamese producers of national-branded products from this year will be announced at a ceremony at the Hanoi Opera House in downtown Hanoi on December 20.

The Ministry of Industry and Trade (MoIT) plans to announce the 2018 national brands in December.