Thailand announces success of digital tourism project (Photo: tourismthailand.org) Bangkok (VNA) - The Digital Economy Promotion Agency (DEPA) of Thailand has announced the success of the country’s digital tourism project, an initiative aims to encourage travel firms to widely use digital platforms.
Through cooperation with Travizgo Technology Company, in February this year, DEPA developed and launched a national digital tourism platform called ThailandCONNEX to help quickly connect tourism businesses across Thailand in applying technology and digital innovation to improve competitiveness, increasing efficiency, reducing operating costs, and creating more business opportunities.
Associate Professor, Dr. Nuttapon Nimmanphatcharin, President and CEO of DEPA, affirmed that the project has received a positive response and achieved its set goals. Specifically, more than 2,900 tourism operators and related individuals, along with more than 50 tourism technology businesses, have exploited tourism digital technology through the use of more than 5,600 digital coupons of the project, bringing economic value of more than 260 million THB (7.2 million USD).
Meanwhile, ThailandCONNEX platform is also becoming increasingly popular, with a total of 108,659 businesses, including accommodation providers, restaurants, vehicle rental services, having joined the platform and providing 201,764 products related to tourism and services, helping create an economic value of more than 12 billion THB. This is considered a significant contribution to the recovery of Thailand's tourism industry and the country's progress towards a digital economy and society.
Nattaseth Wongwattanakan, CEO of Travizgo, emphasised that the company is fully committed to supporting and promoting the recovery of Thailand's tourism industry, through the integration of products and services related to tourism into ThailandCONNEX platform and coordinate with international partners to promote this platform to online travel agencies (OTAs) globally.
He also expressed his belief that these efforts will bring seamless connections, opening up many opportunities for all participants, contributing to the sustainable recovery of Thailand's tourism industry./.
