Illustrative photo (Source: VNA) According to Bui Cong Anh, deputy head of local coordinating office for new-style rural area building, most of the products selected for classification as OCOP products tend to develop well and can compete with similar products in the market.
Of these, four products were given four stars, including Viet Trang sedge products of Viet Trang Import and Export Ltd. Co. in Nga Son district; Quy Chau bronze drum of Dong Son Che Dong Traditional Bronze Casting Company Limited; Toan Linh bronze drum of Tra Dong village’s traditional craft bronze casting Co. Ltd in Thieu Hoa district; and FUWA3e floor cleaner of FUWA Biotech Co. Ltd in Thanh Hoa city.
Shrimp paste of Khue Cac Co. Ltd (Hoang Hoa district), Solanum procumbens tea (Trieu Son district) and Nong Phu broom of Nong Phu Trading and Service Company Limited (Vinh Loc) were recognised as three-star OCOP products.
Of 16 new products, three meet four-star standards. They include Nam Giao cantaloupe of Tay Do Agricultural Cooperative (Vinh Loc district); TODIKA supplementary food and Cordyceps sinensis of Thao Ngoc Viet Joint Stock Company (Nghi Son town).
Anh said that as many as 76 products from localities in the province have been certified as meeting OCOP standards since 2018.
After recognising as OCOP products, most businesses have expanded their production scale and their produce are well received and appreciated by consumers.
In order for the programme to develop sustainably and effectively, Thanh Hoa province always pays attention and strictly implements the evaluation and ranking steps to ensure they met quality standards, he said, adding that the province aims to rate about 80 OCOP products by the end of this year.
The implementation of the OCOP programme in Thanh Hoa has obtained positive results, according to participants at a meeting held to review the province’s implementation of the programme in the 2018-2020 period.
OCOP products have seen improvements in terms of quality, design, packaging and traceability, they said.
Many OCOP products of Thanh Hoa are exported to foreign countries such as Russia, the Republic of Korea, South Africa, Switzerland, Sweden, the United States, Japan and China.
Le Gia shrimp paste from Hoang Hoa district’s Hoang Phu commune has been exported to Russia, the Republic of Korea, Taiwan (China) and South Africa. Bamboo straws have been shipped to Switzerland, Sweden, and the United State. Handicrafts and other products made from sedge are sold in 64 supermarkets in the United States.
A preliminary survey conducted on enterprises engaged in the programme showed that their turnover growth on average increased more than 15 percent after their products were recognised as OCOP goods.
Le Duc Giang, Vice Chairman of the provincial People’s Committee, said Thanh Hoa province has taken part in trade fairs held in the province and other localities to stimulate the production and consumption of OCOP products.
Last year, it has established six sites for showcasing and selling OCOP products. Via these sites, outstanding rural products from the province will have access to more consumers, providing a basis for cooperatives, businesses, producers and farmers to continue improving goods’ quality and design to meet customers’ increasing demand.
Over the past three years, Thanh Hoa has spent over 114 billion VND (4.9 million USD) supporting the implementation of the OCOP programme. Of these, more than 18.2 billion VND (791,622 USD) came from the central budget, 36 billion VND (1.5 million USD) from the local budget and the rest from producers.
In the 2021-2025 period, the province is striving to have at least three OCOP products rated as five stars, more than 100 as three and four stars, he said.
It will complete the application of information and technology in the production and trading of OCOP products. Each district will have at least one showroom which displays and sell these products. Creative design centres will also be formed in association with OCOP products promotion during the period.
The OCOP was initiated by the Ministry of Agriculture and Rural Development in 2008, following the model of Japan’s “One Village, One Product” and Thailand’s “One Tambon, One Product”. It is an economic development programme for rural areas focusing on increasing internal power and values, which is also meant to help with the national target programme on new-style rural area building./.
VNA
