Sam Son beach is a renowned tourist attraction in Thanh Hoa province. (Photo: VNA)

Thanh Hoa (VNA) – Bestowed with gorgeous natural landscapes and diverse  cultural space, the northern central province of Thanh Hoa has huge potential to branch out a wide range of tourism products, however, it faces calls for reform towards sustainable tourism development.

At a conference held in the locality on June 19, experts recommended that excellent tourism products must have close connection with local people and culture while calling for more investment projects in tourism infrastructure.

Along with improving the efficiency of investment promotion campaigns to lure businesses with financial strengths to invest in strategic and high-end projects, it is necessary for the province to develop standout tourism packages together with protecting natural sceneries.

Furthermore, the province was advised to join hands with Hanoi, Ho Chi Minh City, eight northwestern provinces, northern coastal provinces and northern central coastal localities to study and build common inter-region tourism products, they added.

Lauding suggestions of the experts, Vice Director of the provincial Department of Culture, Sports and Tourism Vuong Thi Hai Yen expressed her hope that the province’s tourism sector will be accompanied by enterprises and media agencies in the coming time.

The department will recommend solutions to the provincial People’s Committee to popularise tourist attractions, lure visitors and connect local tourism spots to create a breakthrough for the non-smoke sector, turning Thanh Hoa into a national and international tourism hub soon, she said.

Last year, the province welcomed 7 million arrivals and earned 8 trillion VND (352 million USD) from tourism services, up 11.5 percent from the same time last year. The locality targets to serve 8.2 million visitors in 2018 and eyes 10.6 trillion VND (466.4 million USD) in tourism revenue.

Many renowned enterprises like FLC and Sun Group have poured capital into the local tourism sector. During 2015-2017, 18 tourism infrastructure projects were carried out while investment licenses were granted for 61 tourism projects with total registered capital of nearly 62.5 trillion VND (2.75 billion USD).- VNA