The course is co-organised by Vietnam National Administrationof Tourism (VNAT) and Japan Association of Travel Agents (JATA) tohelp the province attract more tourists from Japan , which is thefifth largest international market for the locality.
Expertsfrom JATA provided participants with valuable information aboutcharacteristics of the Japanese tourism market and recommendations onhow to build a tourism trademark for the region.
VNAT officials outlined the orientation to attract more Japanese visitors to Vietnam in the coming time.
According to the provincial Department of Culture, Sports and Tourism,the number of foreign tourists will increase sharply from now towardsthe end of the year. Besides Japan , the province will carry outmarketing and promotion activities targeting other markets such as theUK , Thailand , and Cambodia .
In the first ten months ofthis year, Thua Thien-Hue welcomed 2.39 million visitors, of them,852,275 were foreigners, up 8.6 percent compared to the same period lastyear.
The province hopes to receive 2.8- 3 million of visitors this year, including 1.2-1.3 million foreigners.-VNA