Keyword: "Tourism Authority of Thailand"

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Thai authority expands Indonesian market with new Surabaya – Bangkok route

Thai authority expands Indonesian market with new Surabaya – Bangkok route

The service operates every Tuesday, Thursday, Friday, and Sunday, linking with AirAsia’s existing routes from Jakarta, Medan, and Bali, which together carried over 310,000 passengers in the first half of 2025. The new route is expected to bring around 10,000 visitors to Thailand in the final quarter of the year.

Photo: Facebook/Jurassic World

Thailand takes advantage of filming site to drive sustainable tourism

The TAT has been actively supporting the film industry with three key strategies including providing supports to foreign film crews at both local and national levels, ensuring smooth and efficient operations; offering financial incentives, and launching the “Location Thailand” campaign.

Thailand expects to become a world leader in the green travel movement. (Photo: The Nation)

Thailand boosts sustainable tourism

The new rating system awards businesses with three, four, or five stars, which serve as a recognisable symbol of quality for both local and international tourists. The Tourism Authority of Thailand (TAT)’s vision is for Thai tourism to also improve community life and raise standards for operators, helping the country become a leader in sustainable tourism on the world stage.

Tourists are pictured at the arrivals hall at Suvarnabhumi airport. (Photo: AI)

Thailand eyes new markets to make up for Chinese tourists

According to Governor of the Tourism Authority of Thailand (TAT) Thapanee Kiatpaibool, the Middle East market is a supporting factor helping to boost tourism revenue as it currently has a growth of about 17% to 18%. Therefore, Thailand aims to increase the volume of arrivals from the Middle East and airlines.

The Tourism Authority of Thailand's Deputy Governor for Marketing Communications Nithee Seeprae announces Thailand's tourism strategy for this year. (Source: China Daily)

Thailand targets improved tourism quality

Announcing at the annual major tourism trade fair, known as Thailand Travel Mart Plus or TTM+, TAT Deputy Governor for Marketing Communications Nithee Seeprae noted that the strategy will introduce a wide range of immersive tourism products to encourage longer stays and deeper cultural engagement.

Thailand is working to promote high-value cruise tourism. (Source: BangkokPost)

Thailand promotes cruise tourism

Last year, Thailand recorded 162 cruise ship calls, carrying 379,036 passengers and 163,331 crew members, generating 1.89 billion THB (56.5 million USD) in revenue, a 6.9% increase from 2023. Leading source markets include Singapore, the UK, Malaysia, the US, and Germany.

Chinese tourists flock to the Erawan Shrine in Pathumwan to pray for New Year's wishes. (Photo: bangkokpost)

Thailand adjusts target for Asian visitors

The Tourism Authority of Thailand (TAT) is revising its target for Asian visitors this year, focusing on potential markets to counter a decline in Chinese arrivals.