Trade promotion activities experienced a busy year in 2013. Under twomajor programmes, namely the National Trade Promotion Programme andNational Brand Programme, promotion activities have helped boostingexports and business activities both at home and overseas.
According to the Vietnam Business Forum (VIB Forum), the National TradePromotion Programme was carried out with three phases, consisting of 144projects deployed by 71 units. The programme focused on supportingleading export industries of Vietnam like fisheries, textile, footwear,agricultural product, food, wooden furniture and handicraft.
Withinthe framework of the programme, Vietnamese enterprises took part inwell-known general trade fairs and specialised trade fairs in China, theUnited States, Belgium, Germany, Russia, Japan, the Republic of Korea,Laos, Cambodia and Myanmar.
Many companies also attended tradefairs in foreign nations with different scales, with the most frequentdestination being China with the aim of boosting exports to this marketand reducing trade gap with the neighbouring nation.
A lot ofinternational trade fairs were organised in Hanoi, Ho Chi Minh City andother major localities, with the centre of focus being Vietnam Expo.Vietnam - China rotational border trade fairs were also hosted in QuangNinh, Lang Son and Lao Cai provinces in 2013.
Vietnam alsoorganised specific festivals for some key commodities like Tea Festival,Coffee Festival, Fruit Festival and Flower Festival in localities wheresuch commodities were famous for Hundreds of exhibitions, based oninter-regional model, were held in many provinces and districts.Vietnamese goods fairs in the countryside and industrial zones wererenovated to attain better results.
Vietnamese companies signedcontracts worth of hundreds of millions of US dollars at trade fairs inforeign nations and international trade fairs in Vietnam. At domestictrade fairs, the number and value of contracts signed also increased.
Tradefairs and exhibitions belonging to the National Trade PromotionProgramme supported 1,834 enterprises in 2013, representing an increaseof 34 percent from 2012, installed 10,623 booths, attracted 1.85 millionvisitors, witnessed 572 contracts and memorandums of understandingsigned with a combined value of over 1.4 billion USD and 162 billionVND, and raked in aggregate sales revenue of 400 trillion VND.
Activitiesof the National Trade Promotion Programme always sticks toexport-oriented promotion, gives priority to the development of domesticmarket in border-sharing, mountainous and offshore localities, thuscontributing to the success of the “Buy Vietnamese” Campaign whichencourages Vietnamese people to give priority to Vietnamese products.
TheNational Brand Programme, also known as Vietnam Value, continued tosupport joining businesses. The programme focused on popularisingVietnam Value-certified products. Right from the start of 2013, theCouncil for National Brand Programme held a ceremony to announce 54companies to be certified the National Value in 2012, including 37companies also winning the title in 2010. As many as 25 companies earnedthe title in three consecutive times.
Trade - investmentpromotion agencies organised many activities throughout the year. Theyorganised business delegations to Russia and Belarus to attend trade -investment promotion events where many companies signed export anddistribution contracts.
Attending a similar event in theRepublic of Korea, Ha Nam province handed three investment certificatesto the Republic of Korea’s investors with a total pledged capital of 21million USD. Shortly after that, a delegation of 20 companies from theRepublic of Korea arrived in Ha Nam province to explore investmentopportunities. A Republic of Korea’s firm decided to inject 230million USD into Ha Nam.
State management on this effect wasstrengthened. Together with 500 promotion programmes certified by theVietnam Trade Promotion Agency (Vietrade) under the Ministry of Industryand Trade, hundreds of promotion programmes were granted byprovincial/municipal Departments of Industry and Trade.
Importantly,competent agencies tightened supervision over promotion programmes andtimely handled unfair programmes to ensure fair competition and thelegitimate interests of consumers. Thus, promotional activities,commercial advertisements, monthly sales, holiday stimulus programmeswere effectively carried out.
According to the Vietnam Business Forum (VIB Forum), the National TradePromotion Programme was carried out with three phases, consisting of 144projects deployed by 71 units. The programme focused on supportingleading export industries of Vietnam like fisheries, textile, footwear,agricultural product, food, wooden furniture and handicraft.
Withinthe framework of the programme, Vietnamese enterprises took part inwell-known general trade fairs and specialised trade fairs in China, theUnited States, Belgium, Germany, Russia, Japan, the Republic of Korea,Laos, Cambodia and Myanmar.
Many companies also attended tradefairs in foreign nations with different scales, with the most frequentdestination being China with the aim of boosting exports to this marketand reducing trade gap with the neighbouring nation.
A lot ofinternational trade fairs were organised in Hanoi, Ho Chi Minh City andother major localities, with the centre of focus being Vietnam Expo.Vietnam - China rotational border trade fairs were also hosted in QuangNinh, Lang Son and Lao Cai provinces in 2013.
Vietnam alsoorganised specific festivals for some key commodities like Tea Festival,Coffee Festival, Fruit Festival and Flower Festival in localities wheresuch commodities were famous for Hundreds of exhibitions, based oninter-regional model, were held in many provinces and districts.Vietnamese goods fairs in the countryside and industrial zones wererenovated to attain better results.
Vietnamese companies signedcontracts worth of hundreds of millions of US dollars at trade fairs inforeign nations and international trade fairs in Vietnam. At domestictrade fairs, the number and value of contracts signed also increased.
Tradefairs and exhibitions belonging to the National Trade PromotionProgramme supported 1,834 enterprises in 2013, representing an increaseof 34 percent from 2012, installed 10,623 booths, attracted 1.85 millionvisitors, witnessed 572 contracts and memorandums of understandingsigned with a combined value of over 1.4 billion USD and 162 billionVND, and raked in aggregate sales revenue of 400 trillion VND.
Activitiesof the National Trade Promotion Programme always sticks toexport-oriented promotion, gives priority to the development of domesticmarket in border-sharing, mountainous and offshore localities, thuscontributing to the success of the “Buy Vietnamese” Campaign whichencourages Vietnamese people to give priority to Vietnamese products.
TheNational Brand Programme, also known as Vietnam Value, continued tosupport joining businesses. The programme focused on popularisingVietnam Value-certified products. Right from the start of 2013, theCouncil for National Brand Programme held a ceremony to announce 54companies to be certified the National Value in 2012, including 37companies also winning the title in 2010. As many as 25 companies earnedthe title in three consecutive times.
Trade - investmentpromotion agencies organised many activities throughout the year. Theyorganised business delegations to Russia and Belarus to attend trade -investment promotion events where many companies signed export anddistribution contracts.
Attending a similar event in theRepublic of Korea, Ha Nam province handed three investment certificatesto the Republic of Korea’s investors with a total pledged capital of 21million USD. Shortly after that, a delegation of 20 companies from theRepublic of Korea arrived in Ha Nam province to explore investmentopportunities. A Republic of Korea’s firm decided to inject 230million USD into Ha Nam.
State management on this effect wasstrengthened. Together with 500 promotion programmes certified by theVietnam Trade Promotion Agency (Vietrade) under the Ministry of Industryand Trade, hundreds of promotion programmes were granted byprovincial/municipal Departments of Industry and Trade.
Importantly,competent agencies tightened supervision over promotion programmes andtimely handled unfair programmes to ensure fair competition and thelegitimate interests of consumers. Thus, promotional activities,commercial advertisements, monthly sales, holiday stimulus programmeswere effectively carried out.
