Culture - Sports

US magazine launches Vietnam edition

The Cosmopolitan, the world's largest-selling magazine for young women, launched in Vietnam on March 15 with the April 2010 issue.
The Cosmopolitan, the world'slargest-selling magazine for young women, launched in Vietnam on March15 with the April 2010 issue.

Cosmopolitan Vietnam will be published in partnership with Vietnamesepublisher Sun Flower Media, supported by the Hanoi Media Association.

The Cosmo parent Hearst Magazines International (HMI) said in its pressrelease. Cosmopolitan Vietnam will initially be distributed in Ho ChiMinh City and Hanoi and will target 20 to 35-year-old working urbanfemales. While its overall theme and spirit will mirror the Americanflagship, with editorial topics including relationships, fashion,beauty, health and career, the magazine will also include local contentunique to the Vietnamese way of life.

HMI President and CEO Duncan Edwards said: "We are pleased to bebringing Cosmopolitan to women in Vietnam . The magazine translatesexceptionally well with women around the world and we're confident thatCosmopolitan Vietnam will resonate with these readers as well."

The magazine will initially comprise 180 pages and an initial print run of 20,000 copies, with a cover price of 29.800 VND./.
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