The Cosmopolitan, the world's largest-selling magazine for young women, launched in Vietnam on March 15 with the April 2010 issue.
Cosmopolitan Vietnam will be published in partnership with Vietnamese publisher Sun Flower Media, supported by the Hanoi Media Association.
The Cosmo parent Hearst Magazines International (HMI) said in its press release. Cosmopolitan Vietnam will initially be distributed in Ho Chi Minh City and Hanoi and will target 20 to 35-year-old working urban females. While its overall theme and spirit will mirror the American flagship, with editorial topics including relationships, fashion, beauty, health and career, the magazine will also include local content unique to the Vietnamese way of life.
HMI President and CEO Duncan Edwards said: "We are pleased to be bringing Cosmopolitan to women in Vietnam . The magazine translates exceptionally well with women around the world and we're confident that Cosmopolitan Vietnam will resonate with these readers as well."
The magazine will initially comprise 180 pages and an initial print run of 20,000 copies, with a cover price of 29.800 VND./.
Cosmopolitan Vietnam will be published in partnership with Vietnamese publisher Sun Flower Media, supported by the Hanoi Media Association.
The Cosmo parent Hearst Magazines International (HMI) said in its press release. Cosmopolitan Vietnam will initially be distributed in Ho Chi Minh City and Hanoi and will target 20 to 35-year-old working urban females. While its overall theme and spirit will mirror the American flagship, with editorial topics including relationships, fashion, beauty, health and career, the magazine will also include local content unique to the Vietnamese way of life.
HMI President and CEO Duncan Edwards said: "We are pleased to be bringing Cosmopolitan to women in Vietnam . The magazine translates exceptionally well with women around the world and we're confident that Cosmopolitan Vietnam will resonate with these readers as well."
The magazine will initially comprise 180 pages and an initial print run of 20,000 copies, with a cover price of 29.800 VND./.
