To encourage domestic visitors, the Tourism Department has launched the 2025 tourism promotion scheme themed "Hanoians and Tourists Experience Four- and Five-Star Hotel Services in Hanoi", with a special focus on the week leading up to Vietnam Family Day (June 28).
Vietnam led the region with a 30% increase in international arrivals compared to Q1 2024, and ranked second in terms of recovery rate, with a 34% rise over the same period in 2019.
The show's popularity is continuously going viral on social media in Vietnam, with a record of over 13 million views on YouTube after its first five episodes.
The H1 figure stood at 49% of the full-year target of 22-23 million tourists, but it should be noted that the peak international tourism season in Vietnam lasts from October to March.
In the Best Islands category, Phu Quoc was the sole representative from Vietnam, ranked third among the top ten islands. This achievement adds to Phu Quoc’s list of international accolades over the past two years.
Australian journalist and photographer Ronan O’Connell has visited Vietnam 19 times over the past 18 years as he is lured by the country’s diverse charm, lively atmosphere, and hospitality.
Hue has successfully leveraged a diverse array of events while developing community-based eco-tours and agri-tourism in potential localities.
The Japan National Tourism Organisation (JNTO) is pinning hopes on the six-month Osaka-Kansai Expo, opened in April, to diversify tourist flows.
Over 50 Vietnamese and Japanese travel firms and tourism authorities gathered at a tourism promotion seminar in Hanoi on July 2 to showcase their products, exchange market insights, and strengthen practical and effective cooperation between the two countries.
Mongolia and Vietnam are the top two foreign destinations for Korean travelers during the 2025 summer holiday season, with flight booking data showing Mongolia accounting for 18.3% and Vietnam 16.8% of total reservations.
Running from July to August, “Find your flavour” aims to become a key offering of this summer by integrating activities such as food passports, interactive games, videos, and all-in-one culinary city tours in partnership with local travel agencies and restaurants.
Ho Chi Minh City ranked seventh among the best cities in Asia Pacific while Phu Quoc earned the third place in the top 10 islands in the region.
Each summer, Bac Giang welcomes not just the fruit harvest, but also a wave of visitors eager to explore its landscape and culture. Once a purely agricultural product, lychees are increasingly becoming a signature feature of sustainable tourism in the region.
Localities like Ha Nam, Nam Dinh, and Ninh Binh, when reorganised, could form a new growth pole, leveraging their combined potential in ecological, historical, and spiritual tourism.
Gulf News, one of two English-language daily publications in the Persian Gulf region, listed the main reasons for its destination picks as being a mix of iconic cities, cultural treasures, tropical escapes, and foodie havens.
With the country rapidly advancing its plan to merge provincial-level administrative units, set to be completed by mid-August, the tourism industry, along with other sectors, is presented with challenges but also significant opportunities for innovation and sustainable growth in the era of the nation's rise.
Located at an altitude of over 1,500 metres above sea level, Sapa is dubbed the “Switzerland of Vietnam” for its temperate climate, breathtaking scenery, and European-inspired architecture.
A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam, with short videos showing tourists holding their passports, wheeling their suitcases through airports or exploring Vietnam’s scenic landscapes, diverse cuisine and unique culture - all set to upbeat, catchy soundtracks.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
