Up to 44 percent of some 35 Internet users in Vietnam have yet shopped online, said a representative from Internet giant Google at a talk on the 2014 Vietnam Online Shopping Day and online advertising strategies in Hanoi on November 25.

Trinh Quang Trung also said encouraging Internet users to try online shopping for the first time is important to the development of e-commerce in Vietnam.

He added advertisements have a great influence on online shopping behaviours, providing the fact that 75 percent of online shoppers buy goods immediately when seeing ads while 84 percent use information on ads to learn more about goods.

At the talk, Nguyen Thanh Hung, General Secretary of the Vietnam E-Commerce Association, said the event, part of activities in response to the Online Shopping Day, is looking forward to helping expand the e-commerce market in Vietnam.

Le Duc Anh from the Ministry of Industry and Trade’s E-Commerce and Information Technology Agency revealed that although the Online Shopping Day, held for the first time so far, falls on the first Friday of December (December 5 this year), its activities were officially kicked off on November 10 on the websites www.ngaymuasamtructuyen.vn and www.onlinefriday.vn .

At present, 689 companies have registered to join in the programme, he added.-VNA