Society

Vietnam: 44 percent of Internet users yet shop online

Up to 44 percent of some 35 Internet users in Vietnam have yet shopped online, said a representative from Internet giant Google at a talk on the 2014 Vietnam Online Shopping Day and online advertising strategies in Hanoi on November 25.
Up to 44 percent of some 35 Internet users in Vietnam have yet shoppedonline, said a representative from Internet giant Google at a talk onthe 2014 Vietnam Online Shopping Day and online advertising strategiesin Hanoi on November 25.

Trinh Quang Trung also said encouragingInternet users to try online shopping for the first time is important tothe development of e-commerce in Vietnam.

He addedadvertisements have a great influence on online shopping behaviours,providing the fact that 75 percent of online shoppers buy goodsimmediately when seeing ads while 84 percent use information on ads tolearn more about goods.

At the talk, Nguyen Thanh Hung, GeneralSecretary of the Vietnam E-Commerce Association, said the event, part ofactivities in response to the Online Shopping Day, is looking forwardto helping expand the e-commerce market in Vietnam.

Le Duc Anhfrom the Ministry of Industry and Trade’s E-Commerce and InformationTechnology Agency revealed that although the Online Shopping Day, heldfor the first time so far, falls on the first Friday of December(December 5 this year), its activities were officially kicked off onNovember 10 on the websites www.ngaymuasamtructuyen.vn andwww.onlinefriday.vn .

At present, 689 companies have registered to join in the programme, he added.-VNA
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