Vietnam Airlines, Thua Thien-Hue to boost tourism cooperation
The central province of Thua Thien-Hue and national flag carrier Vietnam Airlines have agreed on a comprehensive cooperation deal for 2022-26 to promote destinations, tourism, and local investment.
Vietnam Airlines and the Hue People's Committee agree on tourism and investment promotion co-operation in 2022-26 (Photo: VNA)The two sides will foster a series of programmes, including communications and promotions in tourism, investment, trade, air service in the post-COVID-19 recovery plan in 2022 and the following years.
The province and Vietnam Airlines will jointly host international and regional education, culture, tourism, and promotion programmes abroad.
Vietnam Airlines will help boost the destinations, trade and investment and cultural programmes of Thua Thien- Hue through its air service worldwide, calling for investment in the tourism hub.
Following the cooperation, the national airlines officially became the carrier of the Hue Festival 2022.
Thua Thien-Hue has resumed organisation of the 11th biennial cultural event Hue Festival after a one-year delay by the COVID-19.
Different traditional and contemporary cultural performances, carnival, cuisine festivals will be held in Hue.
Thua Thien-Hue won three ASEAN tourism awards in categories of MICE destination, green hotel and resort and sustainable tourism service of 2021 at the ASEAN Tourism Forum in Cambodia.
Hue has been offering its unique tourism service – One Destination-Five UNESCO recognised world heritage – to attract visitors to the province in 2022.
Hue was the imperial capital in Vietnam for over 100 years and has been a unique destination in central Vietnam with its five UNESCO heritage offerings: the ancient citadel relic complex, Hue royal court music, Nguyen Dynasty’s wooden blocks, Nguyen Dynasty’s royal administrative documents, and literature on Hue royal architecture./.
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