The PM made theaffirmation while addressing the opening ceremony of the 50th GeneralAssembly of the Asia-Pacific Broadcasting Union (ABU GA 50), themed“Serving Our Audience in the Digital Era,” in Hanoi on October 28.
The Vietnamese Government also encourages the sector to boostcooperation, and regional and international integration to improve therole and responsibility of radio-television in informationpopularisation, he added.
This will contribute to nationaldefence, raise people’s intellect and meet their entertainment demands,as well as strengthen friendship and cooperation with other countriesand peoples, said the PM.
He further said that theGovernment, since 2011, has approved and implemented a plan ondigitalising the Vietnamese broadcasting sector by 2020.
The booming of information technology, especially digital technologyand convergence communication, has formed a new era which narrows spaceand time distances, he said, adding that thanks to digital technology,audiences can watch TV programmes anywhere, on any device.
The digitalisation process has become a common trend in the world’sbroadcasting sector with the aim to improve information effectivenessand meet audience demand for multi-directional information, he said,adding that this also poses challenges to mass media and radio stations,requiring them to be dynamic, creative and expand effectivedevelopment.
PM Dung also expressed his hope that themeeting will offer a chance for policymakers, speakers and managers fromABU members and partners to exchange views and put forth strategicorientations and action plans to develop the radio-television sector,strengthen bilateral and multilateral cooperation among the members,thus meeting audience demand for information and contributing to peace,friendship, cooperation and development of countries and peoples in theworld.
The ABU GA 50, the year’s biggest event forthe regional broadcasting sector, attracts 500 international delegatesfrom 50 countries and territories worldwide, and 200 local ones.
Established in 1964, the ABU aims to support its members in developingbroadcasting, cooperation in the exchange of programmes, technology andservice consultation, and human resources training.
The union now includes 255 members in 63 countries and territories,including associated ones in Europe and North America. Radio the Voiceof Vietnam and Vietnam Television joined the organisation in 1976.-VNA