The programme will come to Xiamen cityin Fujian province, Baotou city in the Inner Mongolia Autonomous Region, andNanchang city in Jiangxi province, expecting to draw the participation of about300-350 local travel companies.
China remains Vietnam’s leading tourismmarket. Vietnam welcomed 2.6 million Chinese holiday-makers in 2016, up 51.4percent against the previous year. In the first seven months of this year, thenumber stood at 2.2 million, representing a year-on-year rise of 51 percent.
The VNAT has defined China, Laos andCambodia, which share border lines with Vietnam, the ASEAN member countries,the Republic of Korea (RoK), Japan, Chinese Taiwan, Russia, Australia, NewZealand and several Western European nations as promising markets for Vietnam’stourism.
Therefore, the agency is scheduled tocarry out similar tourism promotion programmes in these markets in August andSeptember 2017.
Besides, it will also participate inmajor international tourism fairs like the JATA Tourism Expo in Tokyo, Japan,from September 21-24, the Top Resa Tourism Trade Fair in Paris from September26-29, the International Travel Fair in Taiwan from October 27-30 and the WorldTravel Market in London from November 6-10.
At the same time, the VNAT has promotedtourism through websites at vietnamtourism.gov.vn, vietnamtourism.com andvietnamtourism.vn, as well as social networks.
More than7.2 million foreign tourists visited Vietnam in the first seven months of 2017,up 28.8 percent from the same period last year, according to the GeneralStatistics Office of Vietnam.
Vietnamearned some 306.7 trillion VND (13.5 billion USD) from tourism services, up25.7 percent from the same period in 2016.
The tourismsector aims to receive 17-20 million foreign tourists and serve 82 milliondomestic visitors by 2020, contributing 10 percent of the country’s GDP.-VNA