Hanoi (VNA) – The Vietnam Internet Network Information Centre (VNNIC) under the Ministry of Information and Communications on June 29officially announced the change of its brand identity on the Internet with the Vietnamese national domain name '.vn'.
The presence of brand names and digital services is the key tohelping local businesses and business households build brands for products andservices and develop their online business in in a professional, sustainable,reliable manner.
It is listed among the 10 country-code domain names with the largest number ofregistered users in the Asia-Pacific region, and ranked 44th globally.
The change of the VNNIC’s domain name aims to meet requirements of universalisation of domain names associated with the implementationof digital citizen and business scheme.
According to Director of VNNIC Nguyen Hong Thang, the domain name is a national internetresource globally recognised. It serves Vietnamese people, businesses, agenciesand organisations to connect and have an online presence on the internet.
The domain name has affirmed its advantages in aspects of brandrecognition, reliability and safety, he said.
Along with the trend of digital transformation in connectionwith the development of digital economy and society, and digital government,the need for a reliable online presence of people and businesses has becomeincreasingly important, he noted.
Thecentre has set a target to universalise the domain name ".vn" to the entire population,promote the digital transformation community to use the domain name and Make-in-Vietnamdigital products and services for digital economic and society activities, Thangwent on.
The number of '.vn' domain names registered in Vietnam is expected to reach at least 1 million by2025, he said./.