A view of Jeonju Hanok Village, a tourist attraction of the RoK province of Jeollabuk-do. (Photo: VNA) Hanoi (VNA) – The Republic of Korea (RoK) is one ofthe favourite destinations of Vietnamese tourists, especially young people,Deputy General Director of the Vietnam National Administration of Tourism (VNAT) HaVan Sieu has said.
He made the statement at a workshop held in Hanoi onFebruary 14, aiming to introduce tourism potential of the RoK province of Jeollabuk-do. The event attracted the participation of leaders of VNAT,Hanoi’s Department of Tourism and representatives from more than 50 travelcompanies as well as airlines in Vietnam.
Last year, 185,000 Vietnamese tourists visited the RoK afterthe country reopened its borders. Meanwhile, Vietnamreceived 965,000 Korean visitors, accounting for 26% of the total foreign arrivals.
With its long-standing historical values, unique culture, beautifulnature and being recognised by the United Nations Educational, Scientific andCultural Organisation (UNESCO) as a Creative City for Gastronomy, the provincewill definitely be a potential destination for the Vietnamese market in the future, Sieu said.
Vietnam is also a market that Jeollabuk-do is targeting,because the province's tourism promotion website has a Vietnamese version,which is friendly for Vietnamese users.
This event will be an opportunity to connect travel firmsof the two countries, help popularise images and potential of Jeollabuk-dotourism to the business community and Vietnamese people, promote tourism cooperation and contribute to the further development of the Vietnam-RoK strategic partnership, the official said.
In December last year, the VNAT and the Korea Tourism Organisation signed a Memorandum of Understanding on Vietnam-Koreatourism promotion cooperation for 2023-2024, creating a foundation forthe two sides to foster tourism cooperation and visitorexchanges, especially at a critical time when tourism needs to be revived quicklyand effectively after the COVID-19 pandemic.
Addressing the workshop, Kim Kwan-young, Governor ofJeollabuk-do, said he hoped that Vietnamese travel companies andtourists will know more about the province and choose Jeollabuk-do as adestination for their upcoming travel schedules, noting that this year it willhost Asia Pacific Masters Games 2023 and Saemangeum World Scout Jamboree 2023.
The signing ceremony of a MoU between Jeollabuk-do provinceand Vietravel Hanoi and Saigontourist of Vietnam was held within the frameworkof the event. The two sides committed to jointly promoting and building tourism products in the nearfuture./.
