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Vietnam National Brand Week to be held in mid-April

The Vietnam National Brand Week 2024 will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.
Vietnam National Brand Week to be held in mid-April ảnh 1Vietnam National Brand Week 2024 contributes raise public awarness of Vietnam national brand (Photo: VNA)

Hanoi (VNA) – The Vietnam National Brand Week 2024will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.

According to the Vietnam Trade Promotion Agency (VIETTRADE)under the Ministry of Industry and Trade (MoIT), communication campaigns on VietnamBrand Day, April 20, will be launched on mass media during the event.

An opening ceremony and an international forum on Vietnam national brand will be held in Hanoi in the hybrid format, along with an exhibition spotlightingachievements of national brands, the agency said.

Established in 2003, the Vietnam National Brand Programme is expected to promote Vietnamas a producers of high-quality goods and services and enhancingcompetitiveness for Vietnamese businesses in domestic and internationalmarkets, it added.

According to brand evaluation consultancy Brand Finance,Vietnam brand value has increased to 431 billion USD to rank 33rd in 2022 from319 billion USD in 2019. The country climbed one place to 32nd in 2023.

A report on the implementation of the Vietnam National BrandProgramme 2023 by the MoIT showed that Vietnamcontinued to be a spotlight in the world’s brand development map, posting thefastest growth rate of 102% in the 2019-23 period.

The brand valueof Vietnamese businesses also increased strongly along with the growth of the nation brands.

While brands of Vietnamese businesses were absent in therankings of international organisations in early 2000s, the total value of thecountry’s top 50 brands increased by 36% to 36.6 billion USD in 2022, it said./.

VNA
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