Acrossthe world, people have faced exceptional circumstances and have been forced toadapt to a new way of life.
Intotal, 27,000 people from 27 markets were asked about attitudes,opinions, and behaviors linked to enabling healthier and more sustainablelifestyles.
Thereport found that consumers in Vietnam were more likely to support sociallyresponsible companies.
Some47 percent of those surveyed in the country said they had supported asocially responsible company in the past year, against a global average of 33 percent.
Peoplein Vietnam are much more likely to seek out information about healthylifestyles. At least 82 percent of respondents said they had sought outinformation related to healthier lifestyles in the past year, well above theglobal average of 56 percent.
Thosein Vietnam displayed a significantly higher interest in environmentallyfriendly lifestyle choices. At least 81 percent said they had sought outinformation about environmentally friendly lifestyles in the past year, versusa global average of 47 percent.
Accordingto the survey, people in Vietnam are already taking proactive steps towardshealthier and more sustainable lifestyles.
Ninety percentsaid they had made changes to their lifestyles to be more environmentallyfriendly in the past year, and 87 percent made changes to behealthier, while 84 percent were trying to become more helpful toothers.
DangTuyet Dung, Visa country manager for Vietnam and Laos, said: “It is encouragingto see that consumers in Vietnam are already taking concrete steps to lead morehealthy and sustainable lifestyles.”
DespiteVietnamese displaying a greater willingness to do their bit to improve theirown lives, the lives of others and the environment, there is still a gapbetween aspiration and actual behavior.
Environmentallyfriendly lifestyle changes also show the same pattern. This lack offollow-through suggests there is an opportunity for guidance and solutions fromkey players across the world to enable healthier and more sustainable living.
Thisis supported by a call for greater cooperation between companies, government,NGOs and scientists to find solutions to social and environmental problems.
Whenasked what companies could do to help them live healthily and sustainably,people in Vietnam listed a desire for new products that are better for bothpeople and the environment as a top priority, while affordableproducts and services ranked second.
Withthe importance of saving money, consumers rank reducing energy consumptionand taking care of financial health and well-being as first andthird in the list of top actions they would like to do more of in theyear.
Withchanges to income and financial stability in the wake of the pandemic, it islikely that the priority placed on affordability will intensify.
Findingsfrom the study also show that people are put off by actions they believe aredifficult. When trying to be healthier and more sustainable, they are mostlikely to alter aspects of their life if they perceive it to be relatively easyto do so.
Typically,these behaviors are linked to improving personal well-being, ethicalpurchasing, and actions within the household (such as saving water at home,eating healthy food, choosing products with less packaging, and buying fromresponsible brands).
Whenencouraging behavior changes, evidence from this study identifies theimportance of removing barriers and providing clear information./.