Tiki's monthly web traffic surged by 69 percent within a year from nearly 20 million to 33.7 million, helping it gain the sixth position in the top ten list in the first half of 2019 (Photo: Tiki) Hanoi (VNS/VNA) - FiveVietnamese e-commerce platforms were named among ten most visited sites inSoutheast Asia in the first half of this year.
According to the latest reportreleased recently by price comparison platform iPrice Group, Tiki, Sendo,Thegioididong, Dienmayxanh and FPT Shop ranked sixth, seventh, eighth, ninthand tenth, respectively, by average monthly web traffic.
The five others in the top tenwere Shopee (first) and Lazada (second), which were also conducting business inVietnam, and three unicorns fromIndonesia - Tokopedia, Bukalapak and Blibli.
The five Vietnamese e-commercecompanies’ inclusion was concrete evidence of the size and potential ofe-commerce in Vietnam, whichwas forecast to surge 43 percent by 2025 – the highest growth rate - by Googlelast year.
According to the iPrice report,monthly web traffic of Tiki surged by 69 percent within a year from nearly 20million to 33.7 million, helping it gain the sixth position in the top tenlist.
The impressive achievements cameafter Tiki received 4 million USD ofinvestment from JD.com in a round of series C funding in January 2018, whichmade JD become one of the largest shareholders in Tiki.
Ngo Hoang Gia Khanh, Tiki’s finance and development manager,told the media in May this year that Tiki targeted 50-100 million USD from strategic investment funds or groups offinancial investors.
Meanwhile, Sendo has postedstrong development, especially in the second quarter of 2019 when its webtraffic rose by 10 percent to more than 28 million while other large sites,including Tiki, Lazada Vietnam and Shopee Vietnam, saw a decline.
The report of iPrice Group alsoindicated that web traffic to the top ten e-commerce websites in Vietnam in the first half of this year increasedby 11 percent compared to the same period last year.
This data showed websites play animportant role for e-commerce in Vietnam,despite the significant competition from social networking platforms and mobileapplications, the report noted.
Vietnam was also one of the two countries, alongwith Indonesia, that have seen anincrease in e-commerce traffic, while the remaining four countries - Thailand,Malaysia, Singapore and the Philippines - showed a sharp decline.
Representatives of iPrice Groupattributed the rise to the high competition in Vietnam's e-commerce market. They explained thatVietnam has many e-commerce companieswith strong financial potential in the top ten list and the rankings of thecompanies are not too far from each other.
This competitiveness motivatesthe companies to continue to maintain multi-channel activities, includingwebsite channels, to reach customers continuously. Meanwhile, in countries likeSingapore, the Philippines and Malaysia, the competition is almost only betweenLazada and Shopee, the representatives said./.
