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Vietnamese customers remain loyal to local retail brands: Nielsen

Vietnamese consumers are more and more interested in locally-made products and place greater trust in local retail brands, market researcher Nielsen has said.
Vietnamese customers remain loyal to local retail brands: Nielsen ảnh 1Vietnamese customers remain loyal to local retail brands. - Illustrative image (Photo: VNA)
Hanoi (VNA)- Vietnamese consumers are more and more interested in locally-made products and place greater trust in local retail brands, market researcher Nielsen has said.

In a report exploring Vietnam’s latest consumer trends,Nielsen wrote that 2020 left many challengesfor the domestic retail industry due to COVID-19 and natural disasters, whichcut into purchasing power.

In the face of the pandemic, customers tended to be more loyal to Vietnamese retailbrands and sought attractive promotional programmesand products with reasonable prices, it added.

Retailers with abundant resources, strongmarket understanding, and updated business strategies will gain a competitive edge.

Female customers aged 25-49 prefer convenience stores such as the Co.opmart supermarket chain of the Saigon Union of TradingCooperatives (SaigonCo.op),for their good customer services, convenientlocation, and offers for customers.

Saigon Co.op has moved to diversify its retail format in order to lead the marketin product quality and food safety, promote the development of its own brands, andcomplete a modern supply chain.

It targets adding 136 stores in 44 cities and provincesto its network this year, serving 2 million shoppers every day. It is also focusingon completing logistics facilities, upgrading services, and expanding new cashlesspayment methods./. 
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