Business

Vietnamese goods introduced in France

A Vietnamese goods week kicked off at Systeme U supermarket chain in Paris, the capital city of France, on September 25, with the participation of 15 Vietnamese businesses.
Vietnamese goods introduced in France ảnh 1Vietnamese Deputy Minister of Industry and Trade Do Thang Hai (second from left) and other delegates an area  displaying Vienamese products at a Systeme U supermarket. (Photo: VNA) 

Paris (VNA) – A Vietnamese goodsweek kicked off at Système U supermarket chain in Paris, the capital city of France,on September 25, with the participation of 15 Vietnamese businesses.

The event, which is co-organised by the Vietnamese Ministry of Industry and Trade, Système U Group and T&T FoodsCompany, aims to introduce Vietnamese products to French consumers.

In his remarks, Deputy Minister of Industryand Trade Do Thang Hai highly valued Système U’s initiative, saying thatthis event helps more French consumers know about Vietnamese goods.

It will open up prospects for other products,contributing to promoting direct exports to France and countries where thegroup's outlets are based, Hai went on.

Benoit Monfort, CEO of Système U Noisielsupermarket, said he appreciated the presence of Vietnamese goods as well astheir quality, adding that they not only satisfy a large Vietnamese community but also meet the demand of French customers who prefer Vietnameseproducts.

Earlier, Deputy Minister Hai held a working session with Dominique Schelcher, President and CEO of Système U Group, during which he affirmed that Vietnam has becomethe choice of larger distribution corporations that intend to build a stableand sustainable supply chain.

Vietnamese goods introduced in France ảnh 2Vietnamese Deputy Minister of Industry and Trade Do Thang Hai (fift from left) and other delegates cut ribbons to kick off the Vietnamese goods week at Systeme U supermarket chain in Paris (Photo: VNA)

The Vietnamese Goods Week, the first of its kind, offers a chance for close cooperation in the near future betweenSystème U and Vietnamese businesses, he added.

Schelcher said that Vietnamese goods, withhigh quality and reasonable prices, are increasingly popular in the Système U's system.

He emphasised that quality and qualitystability are the decisive factors to enter the French market, so Vietnamesebusinesses need to pay attention to these things when exploring market demand.

It is hoped that this initiative will markan important step in cooperation between the Ministry of Industry and Trade ofVietnam and the group, contributing to the growth of two-way trade betweenFrance and Vietnam, Schelcher said./.

VNA
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