Up to 80 percent of commodities displayed at Hanoi ’s supermarkets and trade centres are made in Vietnam, according to local authorities.

In response to a campaign called “Vietnamese prioritise using Vietnamese goods”, businesses in the city have invested in purchasing modern machine, renovating technology and management in order to reduce costs and improve product quality.

However, many enterprises have not paid attention to advertising their products to consumers and protecting commodity brands.

This year, the city will intensify advertising campaigns to make its products more familiar to consumers.

Launched in 2009, the campaign has received warm response from businesses across the nation.

A report released by the campaign’s steering committee showed that businesses’ participation has positively influenced the entire society and contributed to national socio-economic growth.-VNA