A shopper buys Vietnamese longans at Top market in Bangkok. (Photo: VNA) The fruit, sourced from Mekong Delta region and cultivated in adherence to exacting Global GAP standards, has an accredited export code that makes it qualified for entrance into the Thai market.
With an attractive promotional price of only 169 baht (nearly 5 USD) for 500 grams, which is about 230,000 VND for every kilo, Central Retail Vietnam expects they will sell about 2.3 tonnes of Vietnamese longans at Tops supermarket in Thailand.
“Vietnamese longan is in its peak season right now. Last year, we tried selling nearly one tonne of (Vietnamese) longan in Thailand, and people really liked it. That's why we're sending 140% more longan to Thailand this year,” said Paul Le, Vice President at Central Retail Vietnam.
In July, Central Retail Vietnam sent three tonnes of lychee from Vietnam's Bac Giang province to Thailand. They cost 259 baht per box, which is about 173,000 VND for every kilo.
This success for Central Retail and their partners not only highlights the preference of Thai people for Vietnamese fruits but also presents an opportunity for Vietnamese businesses to engage in more business in Thailand./.
VNA
