Vietnamese shoppers spend over 8.5 million USD on ao dai for Tet in one month

Metric, an e-commerce data analytics platform, has released its business report on Tet 2025 ao dai sales. Online platforms, including Shopee and TikTok Shop, generated sales of approximately 8.51 million USD within a one-month period from December 20, 2024, to January 19, 2025.

source