Business

Vietnam’s e-commerce – promising market for RoK firms

Shopee Korea, one of the biggest e-commerce platforms in Southeast Asian, said Vietnam has emerged as a rapidly growing market, ranking first in the number of orders and second in sales among the markets where Shopee offered its mega sale - 9/9 Super Shopping Day.
Vietnam’s e-commerce – promising market for RoK firms ảnh 1 Nearly 75% of Vietnamese Internet users optimised online platforms to shop for a wide range of products. (Photo: Kyanon)
Seoul (VNA) - Shopee Korea, one of thebiggest e-commerce platforms in Southeast Asian, said Vietnam has emerged as arapidly growing market, ranking first in the number of orders and second insales among the markets where Shopee offered its mega sale - 9/9 Super ShoppingDay.

Last year, the Vietnamese e-commerce market was valuedat 16.4 billion USD, a three-fold rise over the past five years. Vietnam wasalso recognised by the US’s eMarketer as one of the top five countries in theworld for e-commerce growth.

Shopee Korea cited statistics by the White Book onVietnamese E-Business 2022 showing that nearly 75% of local Internet users optimisedonline platforms to shop for a wide range of products.

The average annual purchase amount per person was expandedby more than double digits as compared with the previous year, and the purchasingpower was also increasing.

Notably, Korean beauty products were among the best-sellerson Shopee Vietnam, followed by those related to K-pop and food, Shopee Koreasaid, forecasting that the demand for Korean products in Vietnam will continueto rise in the time ahead.

Kwon Yoon-ah, Branch Office Manager of Shopee Korea,called the Vietnamese market a “blue ocean” expected to grow further in thefuture./.
VNA
#Shopee Korea #9/9 Super Shopping Day #eMarketer #K-pop #Shopee Vietnam #Vietnam #VietnamPlus #Vietnam news
Follow VietnamPlus

Related News

Vietnam seeks ways to expand cross-border e-commerce growth

Vietnam seeks ways to expand cross-border e-commerce growth

An international workshop discussing opportunities to connect and expand markets for Vietnamese exports via cross-border e-commerce partnership with Amazon was jointly held by the Ministry of Industry and Trade (MoIT) and the People’s Committee of Ho Chi Minh City on September 14.
Vietnam's exports via e-commerce on the rise

Vietnam's exports via e-commerce on the rise

Vietnam has enjoyed an increase in exports via e-commerce in recent years, with many micro-, small- and medium-sized enterprises (MSMEs) are in a prime position to reap significant benefits from the rapid growth of the e-commerce sector.
Exports via e-commerce platforms become rising trend

Exports via e-commerce platforms become rising trend

The shift towards exports via e-commerce platforms is likely to continue as technology is evolving and businesses are adapting to the changing market landscape, especially since the COVID-19 pandemic broke out, heard a seminar held by the Vietnam Industry and Trade Review in Hanoi on October 19.

See more

Vice Chairman of the Ho Chi Minh City People’s Committee Hoang Nguyen Dinh inspects IUU fishing prevention efforts at Hung Thai Port in Long Hai commune. (Photo: VNA)

Ho Chi Minh City steps up oversight of unqualified fishing vessels

HCM City currently has 4,475 fishing vessels, all of which have been registered and updated on the VNFishbase system. Among them, 4,268 vessels, or 95.37%, have been granted fishing licences, while 207 unqualified vessels are being strictly managed and kept ashore.

Airlangga Hartarto (fifth from right), Indonesian Coordinating Minister for Economic Affairs, and CEO of VinFast Asia Pham Sanh Chau (sixth from right) at the plant opening ceremony on December 15. (Photo: VinFast)

VinFast inaugurates EV plant in Indonesia

The VinFast Subang plant was completed and put into operation just 17 months after groundbreaking, demonstrating the company's rapid execution capability and strong implementation capacity. This is VinFast's fourth operational facility worldwide, and its first plant in Indonesia and Southeast Asia outside of Vietnam.

From early December, major retail chains in Ho Chi Minh City have recorded a noticeable increase in shoppers seeking Tet products. (Photo: VNA)

HCM City businesses ramp up production to meet Lunar New Year demand

From early December, major retail chains in the city have recorded a noticeable increase in shoppers seeking Tet products. Many consumers are taking advantage of promotional programmes to purchase gift items with long shelf lives, such as confectionery, soft drinks and processed foods, well ahead of the holiday peak.

Workers process fish to be tinned for export at KTC Canned Food Factory under Kien Giang Trading JSC. (Photo: VNA)

Vietnam to host seminar on export growth strategies

Vietnam's exports rose 16.1% to 430.2 billion USD in the first 11 months of 2025, while total trade hit 839.8 billion USD during the same period. This strong performance shows that exports remain a key driver of economic growth, boosting Vietnam's standing on the world stage in recent years.

The vessel carrying the 2 millionth TEU arrives at Hai Phong Port. (Photo:VNA)

Hai Phong Port reaches 2-million-TEU milestone

Handling the 2 millionth TEU in 2025 not only demonstrates Hai Phong Port’s operational capacity and the collective efforts of its workforce, but also highlights its increasingly important role in regional and global supply chains, the confidence of shipping lines, logistics firms and the business community, and the effectiveness of policies to improve the investment climate and strengthen maritime infrastructure and services.

Melons labelled with traceability codes on display at the Song Van agricultural produce store in Ninh Binh city, Ninh Binh province. (Photo: VNA)

Tracing origins hindered by fragmented data systems

As the Government accelerates the digital economy, establishing a unified national traceability system has become a crucial move to end data fragmentation and disconnection among ministries, sectors and localities.

Hyundai unveils its new Avante Hybrid model in Seoul, the Republic of Korea, on August 13, 2020. (Photo: Yonhap/VNA)

Tax cuts poised to ignite Vietnam’s hybrid vehicle boom from 2026

Experts forecast that 2026-2030 will mark a period of strong growth for hybrid vehicles in Vietnam, a trend that will invigorate the automotive sector while supporting national objectives on emissions reduction, sustainable development and the broader transition to green mobility.

Illustrative image (Photo: VNA)

Vietnam targets 1 billion USD in banana exports

Bananas have been identified as a priority product under the Project for the Development of Key Fruit Crops to 2025, with a vision to 2030, approved in October 2022. Under the plan, banana acreage is projected to reach 165,000–175,000ha by 2030, with output of 2.6–3 million tonnes.