Vietnam's mobile game market is developing quickly, attendees of the2015 Mobile Games Asia conference in Ho Chi Minh City heard.
The event last week attracted representatives from leading Asian game companies and publishers.
Vietnamesemobile game publishers VNG, Gamota and VTC were among the top 10 mobilegame publishers in Southeast Asia in term of revenue, according to AppAnnie, the standard in app analytics and app market data.
Also,Newzoo listed Vietnam among the top 25 nations in terms of game revenuein 2014, with more than 233 million USD. The Vietnamese game industryhas recently been expanding by exporting to foreign markets.
Thefirst online games Vietnam exported were welcomed in the internationalmarket, marking the development of the country's mobile game industry.
Dead Target, produced by VNG, has attracted 13 million users in 233 countries since its release in the third quarter last year.
Meanwhile,JOY Entertainment's Captain Strike, which was released by Appota inSeptember last year, hit 1 million downloads within one month and onemillion users from 40 countries after three months. Market researchcontributed to the success of the game.
Other factors in a game's success include product maximisation, localisation, marketing and operation.
Gamesshould be suitable for a country's culture, Shailesh Naik, founder andCEO of MatchMove, told ictnews.vn. One that is successful in one countrywon't necessarily succeed in another.
Games need to be testedbefore they are released, to assure they are suitable for the marketsthey're targeted toward, according to Playlab co-founder ThomasAndreasen.
Before releasing a game, publishers should talk itthrough with local partners who have thorough knowledge of local gamemarkets and tastes, said Tran Vinh Quang, COO and co-founder of Appota.
Operating staff and mobile ecosystems were essential for game companies' success, Quang said.
However,Vietnam's mobile ecosystem isn't making enough money. Only 10 percentof players pay the fees, while the vast majority plays for free.
"Weare developing an advertisement and payment foundation on mobile phonesto maximise earnings," Quang said. "We hope the product can contributeto the Vietnamese mobile ecosystem and help game publishers anddevelopers bring products to users easily and effectively.-VNA
The event last week attracted representatives from leading Asian game companies and publishers.
Vietnamesemobile game publishers VNG, Gamota and VTC were among the top 10 mobilegame publishers in Southeast Asia in term of revenue, according to AppAnnie, the standard in app analytics and app market data.
Also,Newzoo listed Vietnam among the top 25 nations in terms of game revenuein 2014, with more than 233 million USD. The Vietnamese game industryhas recently been expanding by exporting to foreign markets.
Thefirst online games Vietnam exported were welcomed in the internationalmarket, marking the development of the country's mobile game industry.
Dead Target, produced by VNG, has attracted 13 million users in 233 countries since its release in the third quarter last year.
Meanwhile,JOY Entertainment's Captain Strike, which was released by Appota inSeptember last year, hit 1 million downloads within one month and onemillion users from 40 countries after three months. Market researchcontributed to the success of the game.
Other factors in a game's success include product maximisation, localisation, marketing and operation.
Gamesshould be suitable for a country's culture, Shailesh Naik, founder andCEO of MatchMove, told ictnews.vn. One that is successful in one countrywon't necessarily succeed in another.
Games need to be testedbefore they are released, to assure they are suitable for the marketsthey're targeted toward, according to Playlab co-founder ThomasAndreasen.
Before releasing a game, publishers should talk itthrough with local partners who have thorough knowledge of local gamemarkets and tastes, said Tran Vinh Quang, COO and co-founder of Appota.
Operating staff and mobile ecosystems were essential for game companies' success, Quang said.
However,Vietnam's mobile ecosystem isn't making enough money. Only 10 percentof players pay the fees, while the vast majority plays for free.
"Weare developing an advertisement and payment foundation on mobile phonesto maximise earnings," Quang said. "We hope the product can contributeto the Vietnamese mobile ecosystem and help game publishers anddevelopers bring products to users easily and effectively.-VNA
