The Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, Secretariat of the National Brand programme and Vietnam News Agency (VNA)’s daily Tin Tuc (News) signed a cooperation agreement in Hanoi on October 18.
Speaking at the ceremony, Deputy Minister of Industry and Trade Nguyen Thanh Bien said that the agreement would improve business awareness of building and developing brand names, protecting Vietnamese brand names at home and abroad and help the public better understand the necessity of the programme.
Under the agreement, the daily Tin Tuc and Secretariat of the programme would open a column in the newspaper and hold at least two relevant seminars or events per year.
VNA’s Deputy General Director Ha Minh Hue stressed that as the sole national news agency and a reliable strategic information channel of the State and Party, VNA had advantages as a bridge to bring information about businesses and products to consumers at home and abroad.
The programme aims to build Vietnam’s image as a country of prestige, showcase its diversity in high-quality goods and raise the competitiveness of Vietnamese brand names in domestic and international markets./.
Speaking at the ceremony, Deputy Minister of Industry and Trade Nguyen Thanh Bien said that the agreement would improve business awareness of building and developing brand names, protecting Vietnamese brand names at home and abroad and help the public better understand the necessity of the programme.
Under the agreement, the daily Tin Tuc and Secretariat of the programme would open a column in the newspaper and hold at least two relevant seminars or events per year.
VNA’s Deputy General Director Ha Minh Hue stressed that as the sole national news agency and a reliable strategic information channel of the State and Party, VNA had advantages as a bridge to bring information about businesses and products to consumers at home and abroad.
The programme aims to build Vietnam’s image as a country of prestige, showcase its diversity in high-quality goods and raise the competitiveness of Vietnamese brand names in domestic and international markets./.
