Keyword: "VNAT"

Vietnam’s tourism sector recorded strong momentum during the New Year 2026 holiday from January 1–4, welcoming an estimated 3.5 million visitors nationwide.

Vietnam’s tourism industry has continued to shine at prestigious international awards. At the World Travel Awards 2025 — often dubbed the “Oscars of global tourism” — Vietnam was honoured in 16 top-tier global categories.

Visit Vietnam is not merely a data platform but a fundamental shift in development thinking, reflecting how Vietnam is preparing for a tourism future driven by data, digital technology, and artificial intelligence (AI).

VNAT Deputy Director Ha Van Sieu stressed that Vietnam is recognised as one of the top travel destinations in Southeast Asia, offering endless beauty and rich cultural heritage, where visitors can explore UNESCO World Heritage sites, relax on tropical beaches stretching over 3,000 km nationwide, and enjoy world-class hotels, resorts, and entertainment services.

The Vietnam National Authority of Tourism (VNAT) has recently outlined four key strategies to achieve the target of welcoming 25 million foreigners this year.

In the first half of 2025, Vietnam and Japan topped the growth chart with a surge of 21%, followed by Morocco (19%), the Republic of Korea (15%), and Malaysia and Indonesia (both 9%).

Vietnam recorded 12.2 million international tourist arrivals between January and July, up 22.5% year-on-year, according to the Vietnam National Authority of Tourism (VNAT).

Over 50 Vietnamese and Japanese travel firms and tourism authorities gathered at a tourism promotion seminar in Hanoi on July 2 to showcase their products, exchange market insights, and strengthen practical and effective cooperation between the two countries.

VNAT Director Nguyen Trung Khanh said that Vietnam identifies Italy as one of the key markets in Europe. Italian tourists are famous for their refined aesthetic taste, deep understanding of culture, art and history and for their passion for discovering original values and sophistication in experiences.

The country welcomed approximately 10.5 million domestic and international tourists, marking a 31.2% increase compared to the same period in 2024

The carefully curated video captures awe-inspiring images, from majestic waterfalls and winding rivers to endless rice paddies and towering mountains, creating a visual story of Vietnam's diverse landscapes. It also features the mysterious beauty of hidden caves, serene sandy dunes, untouched beaches, and lush river regions.

Global searches for Vietnamese accommodation have jumped 15-30% from late November 2024 to January this year compared to 2023. The momentum continued into early February 2025, with searches climbing 30-45%.

Tourism revenue in January is estimated at 5.1 trillion VND, up 17.3% compared to the same period last year, driven by high travel demand from both domestic and international holiday-makers on New Year occasion.

The tourism sector of Hanoi reported total revenue during the 4-day National Day holiday at 2.2 trillion VND (89.4 million USD), just behind Ho Chi Minh City with 3 trillion VND.

A tourism promotion programme was held by the Vietnam National Authority of Tourism (VNAT) and the Vietnamese Embassy in France on June 25 as part of the activities to promote Vietnamese tourism in Europe.

Vietnam ranked 59th among 119 countries and territories in the Travel & Tourism Development Index (TTDI) in 2024, falling from the 52nd position in the previous year.

Vietnam’s human resources for tourism are still insufficient both in number and quality, posing a great challenge for the industry in the context of tough competition and deeper international integration.

The tourism sector needs to take a new approach in its tourism promotion campaigns so as to bring efficiency gains, Deputy Minister of Culture, Sports and Tourism Ho An Phong said on April 10.

The total number of international tourists in 2023 is estimated at 12.5 million, meeting the target of 12.5-13 million international arrivals, it was reported at a workshop on management of the tourism sector in the new situation held by the Vietnam National Authority of Tourism (VNAT) in Hanoi on December 21.

With rich cultural resources, Vietnam has advantages to develop cultural tourism as an important service economic sector, according to Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism (VNAT).