(Nestlé Vietnam has introduced Nescafé Aromatico and Nescafé Excellente – the two latest products made of premium quality coffee beans sourced from the Central Highlands region (Photo: comunicaffe.com) Hanoi (VNA)- Nestlé Vietnam has introduced NescaféAromatico and Nescafé Excellente – the two latest products made of premiumquality coffee beans sourced from the Central Highlands region.
Inaddition to Nescafé Dolce Gusto and instant coffee products adapted to variousconsumers’ tastes, these new products are expected to help raise the value oflocal coffee beans and promote Vietnamese coffee to the world.
All of these products roll off the production lines at thestate-of-the-art Nestlé Tri An factory in the southern province of Dong Nai.
While Nescafé Aromatico is a powerful blend of arabica and robustamedium-roasted coffee beans, Nescafé Excellente is made 100 percent from darkroasted arabica beans, following a recipe designed specifically for consumers inexport markets, especially Southeast Asia and East Asia, said WilliamMackereth, supply chain director at Nestlé Vietnam.
“Vietnamese coffee is one of the most compelling beverages in the world,with its authentic aroma and strong, unique taste. Nestlé Vietnam already takeswhole coffee beans to the wider world, including Pakistan, Thailand, and thePhilippines – but there is enormous capacity too for further opportunities.With the right certification, our whole roasted coffee beans can be takenanywhere in the world,” he stressed.
“Asian countries are some of the most dynamic markets and we areconstantly working to extend ties of cooperation in the region. These effortsare bearing fruit with China, Indonesia, Malaysia, and Singapore becoming thenext destinations on our journey to bring Nestlé Vietnam and Vietnamese coffeeto the world,” Mackereth explained.
At present, Nestlé Vietnam produces a wide range of products sourcedentirely from the highest-quality Vietnamese robusta coffee beans.
In 2018, Nestlé launched the Nescafé Dolce Gusto capsule production lineto create products with carefully selected green coffee beans from theVietnamese Central Highlands at the Nestlé Tri An factory.
At the end of 2019, Nescafé Dolce Gusto completed the profile of sevendifferent recipes for export to Southeast Asia, East Asia, and Oceania markets.
Nestlé is currently the leading coffee buyer in Vietnam, ultimatelypurchasing 20-25 percent of the country’s total coffee output. Each year,Nestlé’s coffee sourcing activities inject around 650 million USD into thenational economy.
In order to raise the value of Vietnamese coffee beans, Nestlé Vietnamhas also implemented its Nescafé Plan since 2011. The project has helped rejuvenate 36,000hectares of aged coffee plantations and provided training for over 240,000 farmers./.
VNA
