Illustrative photo (​Source: VNA)
HCM City (VNA) – The Ministry of Agriculture and Rural Development (MARD) on April 26 launched a logo design contest for Vietnamese rice trademark, aiming to promote the national rice reputation.

According to MARD Deputy Minister Tran Thanh Nam, the logo must reflect the culture, history and tradition of Vietnam’s rice production, while showing quality and commitments of the country to the rice products with national trademark.

This is part of activities to realise the project to develop Vietnam’s rice brand to 2020 with a vision to 2030, which was approved by the Prime Minister two years ago.

The MARD will choose several enterprises to use the logo and register intellectual property protection of Vietnamese rice trademark, said Nam.

He underscored that the building of Vietnamese rice trademark is significant in defining the value and image of Vietnamese rice products, enhancing the awareness of domestic and foreign producers, importers, distributors and consumers on Vietnamese rice, thus expanding market, enhancing added values and competitiveness of Vietnamese rice.

Entries for the contest can be submitted from April 26 to June 26, while the winner will be announced between September and October this year.

The first prize is worth 100 million VND, while four consolidation prizes are 15 million VND each.

Details of the contest are available at the MARD’s website at www.mard.gov.vn and the Department of Agricultural Products Processing and Development at www.chebien.gov.vn. -VNA