At the awards ceremony (Photo: VNA) HCM City (VNA) – Fifty leading brands of Vietnamin 2020 was honoured during a ceremony held in HCM City by Forbes Vietnam onDecember 17.
Most of the honoured firmshave operated for at least more than a decade, including Minh Long I, Vinamilk,Viettel Group, The gioi di dong (Mobile World), VPBank, PNJ, Nutifood andSaigontourist, among others.
During a workshop onbrand building amid COVID-19 on the same day, participants said that in 2020,the pandemic has dealt a blow to all sectors, including how firms approachtheir customers. Along with uncertainties, it also acts as a catalyst forfaster digital economic development, requiring enterprises to change theirmindset in brand building in the new context.
Nguyen Anh Dung,Executive Director of Retail Measurement Services at Nielsen Vietnam advisedfirms to identify different groups of consumers as the internet and smarthand-held devices have changed buying behaviours, especially of young people.
Marketing via socialnetworking sites has become more popular in the global market, he added.
Social corporateresponsibility also has a great role to play in brand building, said Nguyen HaThanh, Public Relations Manager of Viettel Group, adding that it should beconsidered in firms’ decision-making./.
