Illustrative image (Photo: VNA) Hanoi (VNA) - National flag carrier Vietnam Airlines retained its top spot in a rankingof Vietnam’s national brands by UK-based reputable international Internet-based market research anddata analytics company YouGov.
This is the secondconsecutive year Vietnam Airlines has led the ranking, confirming the successof the airline in providing high quality services and meeting customers’ needseven amid the effects of the COVID-19 pandemic.
The Vietnam Airlines brand wins the trust of customers thanks to its relentlessefforts in performing national tasks, spreading human values and contributingto socio-economic development of the country.
YouGov's BrandIndex Rankings is based on scores from the YouGov BrandIndex solution - a methodology that measures the health of brands. The online survey was conducted from October2019 to September 2020 in order to collect consumers' reviews of 251 brands inVietnam, which were ranked based on the index score, calculated from theaverage of reputation, quality, value, impression, satisfaction, and recommend.
Overcoming difficulties posed by the pandemic, Vietnam Airlines is stillmaintaining its production and business activities as well as the strength ofits brand name.
Recently, it has continuously received noble titles awarded by organisations aswell as domestic and international customers, such as No. 1 in the Top 10 Most Famous Brands in Vietnam in 2020 awarded by the Vietnam Intellectual PropertyAssociation.
Vietnam Airlines was also honoured as the "Best Customer ExperienceBrand in Vietnam" by KPMG, "World's Leading Cultural Airlines"and "World's Leading Airlines for Premium Economy class" by WorldTravel Awards.
Besides, for the first time, Vietnam Airlines was also in the top 10most valuable brands in Vietnam in a survey by Campaign Asia-Pacific, an organisationspecialising in national brand communication, in cooperation with the marketresearch company Nielsen./.
VNA
