Apple to open first online store in Vietnam on May 18

Apple announced on May 12 that it will open its first online store in Vietnam on May 18 in a bid to boost operations in emerging markets.
Hanoi (VNA) - Apple announced on May 12 that it will open its first online store in Vietnam on May 18 in a bid to boost operationsin emerging markets.

The online store will have a team of experts who are ready toshare expertise in Vietnamese to support customers in need.

Online shops often precede the opening of retail stores.Apple already sells products in Vietnam via licensed vendors.

Deirdre O'Brien, Apple's senior vice president of retail, said the company is proud to be expanding in Vietnam.

In 2022, Vietnam’s import of CBU (completely built units) phones reached aturnover of 3.5 billion USD, up 10.5% compared to 2021, accounting for 16.6% ofthe import turnover of phones and components.

Apple, Samsung, Oppo, and Xiaomi phones were the mostfavoured brands, accounting for 93.4%. iPhone imports saw the most significantgrowth rising 46% to 1.16 billion USD./.
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