At the event (Photo: VNA) Bac Giang (VNA) - A workshop to seek measures to boost the production andexport of the Yen The hill chicken products, and orientations for enhancing productionof farm products and tourism development, has been organised by the Yen Thedistrict People’s Committee, northern Bac Giang province.
Addressing the event, Secretary of the district Party Committee and Chairman ofthe district People’s Committee Vu Tri Hai said the products of Yen The hillchickens are considered one of the key products of the locality.
The district’s chicken herd is always maintained at 4-4.5 million heads, mainly concentratingin Tien Thang, Canh Nau, Tam Tien and Dong Vuong communes.
The district supplies over 14 million commercial chickens per yearto the market. The breeding of Yen The hill chickens has brought stable incomesfor local farmers.
Yen The hill chickens were granted a certificate of trademark registration bythe National Office of Intellectual Property under the Ministry of Science andTechnology in 2011. This is the first livestock product in Vietnam providedwith trademark and monopoly protection.
The product has continuously won prestigious prizes since 2011, and was among thefour products of Vietnam to receive “The best products and food of SoutheastAsia-ASEAN” Cup in 2013. To date, Yen The hill chickens have been protected forindustrial property in Laos, China and Singapore.
According to Vice Chairman of the provincial People’s Committee Duong Van Thai,the province has taken the cultivation of the Yen The hill chickens as one ofits strengths.
However, Yen The hill chickens still face many challenges in production,promotion, and consumption.
Through the workshop, local authorities are looking forward to receiving assessments, forecasts and comments from delegates,scientists and managers, thus building appropriate development orientations andplans for the coming time to improve the value of agricultural products, contributingto further promoting agriculture development in the locality, Thai said.
According to Director of the provincial Department of Industry and Trade TranQuang Tan, it is quite difficult to identify Yen The hill chickens in themarket.
The cooperative model is limited and lacks of connection among farmers,cooperatives and enterprises, thus causing pricing problems and unstableconsumption, he said.
To boost theconsumption of the product, Bac Giang targets both domestic and export marketsbut it gives first priority to domestic consumption, especially in Hanoi and bigcities. It is looking to export Yen The hill chickens to ASEAN and Chinesemarkets in the near future.
The district will also continue restructuring breeds to improve the quality ofthe product, towards making inroads into more difficult markets like Japan andEurope.
Participants said Bac Giang need to build a chain of comprehensive husbandry withlinkages of breed, production, slaughtering, processing and consumption, aimingto ensure regulations on traceability, food hygiene and safety, diseasecontrol, and safe breeding areas.
They stressed that Bac Giang should pay attention to forming cooperatives,promoting the application of advanced technologies in breeding, processing and selling the product, and workto build and protect the trademark for the product in ASEAN member countries, China,Japan and the EU, and seek new markets./.
Addressing the event, Secretary of the district Party Committee and Chairman ofthe district People’s Committee Vu Tri Hai said the products of Yen The hillchickens are considered one of the key products of the locality.
The district’s chicken herd is always maintained at 4-4.5 million heads, mainly concentratingin Tien Thang, Canh Nau, Tam Tien and Dong Vuong communes.
The district supplies over 14 million commercial chickens per yearto the market. The breeding of Yen The hill chickens has brought stable incomesfor local farmers.
Yen The hill chickens were granted a certificate of trademark registration bythe National Office of Intellectual Property under the Ministry of Science andTechnology in 2011. This is the first livestock product in Vietnam providedwith trademark and monopoly protection.
The product has continuously won prestigious prizes since 2011, and was among thefour products of Vietnam to receive “The best products and food of SoutheastAsia-ASEAN” Cup in 2013. To date, Yen The hill chickens have been protected forindustrial property in Laos, China and Singapore.
According to Vice Chairman of the provincial People’s Committee Duong Van Thai,the province has taken the cultivation of the Yen The hill chickens as one ofits strengths.
However, Yen The hill chickens still face many challenges in production,promotion, and consumption.
Through the workshop, local authorities are looking forward to receiving assessments, forecasts and comments from delegates,scientists and managers, thus building appropriate development orientations andplans for the coming time to improve the value of agricultural products, contributingto further promoting agriculture development in the locality, Thai said.
According to Director of the provincial Department of Industry and Trade TranQuang Tan, it is quite difficult to identify Yen The hill chickens in themarket.
The cooperative model is limited and lacks of connection among farmers,cooperatives and enterprises, thus causing pricing problems and unstableconsumption, he said.
To boost theconsumption of the product, Bac Giang targets both domestic and export marketsbut it gives first priority to domestic consumption, especially in Hanoi and bigcities. It is looking to export Yen The hill chickens to ASEAN and Chinesemarkets in the near future.
The district will also continue restructuring breeds to improve the quality ofthe product, towards making inroads into more difficult markets like Japan andEurope.
Participants said Bac Giang need to build a chain of comprehensive husbandry withlinkages of breed, production, slaughtering, processing and consumption, aimingto ensure regulations on traceability, food hygiene and safety, diseasecontrol, and safe breeding areas.
They stressed that Bac Giang should pay attention to forming cooperatives,promoting the application of advanced technologies in breeding, processing and selling the product, and workto build and protect the trademark for the product in ASEAN member countries, China,Japan and the EU, and seek new markets./.
VNA
