Home to one of Vietnam's richest biodiversity reserves, the Bach Ma National Park is stepping up efforts to transform its unique natural assets into sustainable tourism products while maintaining long-term conservation goals.
Across Vietnam and around the world, travel inspired by music and film has become an increasingly influential trend. Cultural blockbusters can provide destinations with extraordinary visibility and a level of publicity that money alone often cannot buy. But attracting visitors is only the beginning.
Both sides considered tourism as one of the most promising areas of bilateral cooperation, noting its role not only in promoting economic growth but also in enhancing people-to-people exchanges, mutual understanding and broader collaboration in trade, investment, education and culture.
The Association of Tour Operators of Russia (ATOR) reported that Vietnam ranked fourth among the best-selling package tour destinations in the Russian market in July, capturing a 7.8% market share, up 3.2 percentage points year-on-year. The country overtook Thailand (4.7%) and China (4.3%).
The model not only creates distinctive visitor experiences but also enables local people to benefit directly from tourism, while contributing to cultural preservation and environmental protection.
The winners were recognised for breakthrough and innovative tourism policies in 2025, best tourism villages, leading destinations, top attractions and parks, standout new tourism products, top travel companies, and best-in-class lodging and dining, among others.
Indonesian visitors currently account for only about 0.4% of the province's total international arrivals, indicating substantial room for growth and broader cooperation.
The provincial Department of Culture, Sports and Tourism recognised Kon Ka Kinh National Park and Yuragi Chaya Quy Nhon as official tourist destinations, raising the province’s total number of recognised tourist sites to four.
Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life.
Vietnam will continue to improve institutional frameworks and standards, develop human resources, expand Halal-certified services, strengthen international cooperation, promote business partnerships, and build the country's brand as a new destination for Halal tourism.
Unlike conventional sustainable tourism, circular tourism goes beyond reducing environmental impacts. It embraces a regenerative approach in which every journey contributes to restoring ecosystems, preserving cultural heritage and strengthening the resilience of local communities.
Hanoi aims to welcome more than 9 million foreign arrivals this year and has achieved over half of that target. Hieu noted that the milestone is not only a source of pride for the city's tourism industry but also a positive signal reflecting its growing appeal among international travellers.
From July 10 to August 15, 2026, all visitors aged 25 and under (born in 2001 or later) who present a valid identification document such as a Citizen ID card, passport, VNeID electronic identification account, or driver's license (original copy), will be eligible for a special ticket price never before offered at the destination.
Beyond its traditional strengths in city tours, MICE tourism, shopping and cuisine, the city now offers a broader range of attractions, including coastal areas, eco-tourism sites, traditional craft villages, industrial tourism and cultural, historical and spiritual destinations.
To improve its tourism image and experience for tourists, the special zone has launched the campaign titled "Every Phu Quoc resident is a tourism ambassador" and established a tourism rapid response team to protect and assist holiday-makers.
Stretching for more than 3,200 kilometres, Vietnam’s coastline boasts hundreds of beaches, ranging from long stretches of white sand and crystal-clear waters to secluded bays surrounded by lush mountains and tropical forests.
Amid this investment wave, Phu Quoc is emerging as a representative destination, with a series of infrastructure, hospitality and international cooperation projects being developed in preparation for APEC 2027 and the years beyond.
Paris Match says Vietnam's appeal extends beyond its landscapes and luxury resorts. Its unique combination of nature, history, cultural heritage and local life offers travellers a wide range of authentic experiences, making the country an increasingly attractive destination for international travellers.
Vietnam's pavilion emerged as one of the highlights of the World Trade Organisation (WTO) Open Day 2026 in Geneva on July 5, attracting a steady stream of visitors eager to savour authentic Vietnamese cuisine. Many said the experience had inspired them to visit Vietnam in the near future.
The festival recorded more than 100,000 overnight visitors per competition night, with the June 27 blast hitting a season-best 117,400. Citywide hotel occupancy sailed past 70%, and plenty of downtown and beachfront properties ran near full.
