Keyword: "brand value"

The Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) has become the most valuable brand in Vietnam in 2024, according to a recently released report of Forbes Vietnam.

The Vietnam National Brand Week 2024 will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.

Fifteen Vietnamese banks are named among the world’s top 500 most valuable banking brands this year according to the Brand Finance Banking 500 2024 ranking. In the recently released ranking, Vietcombank is the Vietnamese bank with the highest brand value in 2024. Globally, Vietcombank ranks 133rd, up 4 positions compared to 2023.

Building national brands is important to help local businesses engage deeply in the global value chains and establish reputation in the world’s market, experts have said.

The brand value of Military Industry-Telecoms Group (Viettel) reached 8.758 billion USD, moving up a total of 99 places to reach the 227th position in the 2022 list of the world’s 500 most valuable brands.

Vietnam's banking sector sees greatest year-on-year brand value growth at 23%, according to Brand Finance Banking 500. Nine Vietnam banks in the list increase their global brand finance ranking.

The Vietnam Prosperity Joint Stock Commercial Bank (VPBank) jumped 81 spots to rank 280th in the Brand Finance Banking 500 announced early this month which featured the most valuable and strongest banking brands in the world.

Vietnam must have specific products of high quality to make its national brand reach international level, heard a conference hosted by the Ministry of Industry and Trade in Hanoi on November 28.

Vietnam’s biggest dairy company Vinamilk said on August 2 that it is maintaining the leading position in Forbes Vietnam’s list of top 50 brands in 2019, with its brand value exceeding 2.2 billion USD.

A conference, entitled “Managing and strengthening Brand Strength Index 2017”, convened in Hanoi on December 28 to provide Vietnamese enterprises with proper understanding of brand value and foster the development of Vietnam’s brands.

In the list of 100 Most Valuable Nation Brands 2017, Vietnam’s nation brand went up five spots to the 45th place. Notably, Vietnam is among top five countries with fastest growing national brands.