In a market saturated with imitation and mass-produced goods, a strong brand is essential to differentiate authentic handicraft products, says Trinh Quoc Dat, Chairman of the Vietnam Craft Village Association.
VICOFA Vice Chairman Thai Nhu Hiep stated that Vietnam is already the world’s largest producer and exporter of Robusta coffee, with an annual output exceeding 1.8 million tonnes. Vietnamese Robusta coffee has several advantages, including favourable natural conditions and large, concentrated growing areas, which provide a stable supply.
An official has highlighted the growing trend of green and sustainable packaging, noting that major markets in the EU, the US, Japan, and the Republic of Korea are tightening regulations on environmentally friendly packaging, forcing enterprises to adapt to green supply chains.
With proactive business measures, market expansion policies, and improved product quality, Vietnam's coffee industry is still expected to achieve export turnover of around 7 billion USD in 2025.
Amid global competition, branding is not just a marketing tool but also becomes a strategic factor that determines the position of enterprises and the national competitiveness.
As one of the countries with the fastest-growing national brands globally, Vietnam is cementing its position on the global economic map. This remarkable achievement reflects the relentless efforts of the Government and business community, as well as recognition from prestigious international organisations.
The Business Association of High-Quality Vietnamese Products on March 14 held a ceremony in HCM City to announce and award certificates to 529 high-quality Vietnamese businesses in 2024.
Although Vietnamese rice has a foothold in several fastidious markets, there is a long way to go to make it a stronger brand globally, according to insiders.
The image of Vietnamese brands, which is relatively modest in the CPTPP market, needs to be improved in a bid to tap the tremendous potential of this market, experts have advised.
Enterprises of all sizes should adopt sustainable development practices and models that include a focus on economic, social and environmental protection, speakers said at an international conference held on November 6 in Ho Chi Minh City.
Each specialty product from Da Lat city and the Central Highlands province of Lam Dong will be given a unique identification number to help consumers distinguish between them quickly and accurately.
A conference, entitled “Managing and strengthening Brand Strength Index 2017”, convened in Hanoi on December 28 to provide Vietnamese enterprises with proper understanding of brand value and foster the development of Vietnam’s brands.
As many as 34 fine art products made from silk, rattan, bamboo and wood in the central coastal province of Quang Nam were granted the branding: “Crafted in Quang Nam”.
