Dak Lak (VNA) –The seventh annual Buon Ma Thuot coffee festival will be held in Buon Ma Thuotcity, and the districts of Buon Don and Lak in the Central Highlands provinceof Dak Lak from March 9-16.
The event aims to continue promoting the Buon Ma Thuot coffee brand, thusaffirming the position of Dak Lak coffee in particular, as well as more broadlyVietnamese coffee’s important position on the global market.
It will also honourcoffee growers, processors and traders, while encouraging the community to joinhands to further develop the coffee industry.
Through thefestival, Dak Lak hopes to introduce its potential and strengths, and call formore investment, trade and tourism projects in the province.
The festival willfeature a wide range of activities, including the 2019 Dak Lak investmentpromotion conference, an exhibition on coffee, a seminar on the development ofVietnamese specialty coffee, a photo and coffee history exhibition, a streetfestival, a contest for farmers, a Buon Don elephant festival, and a culinarycompetition.
Miss UniverseVietnam 2017 H’Hen Nie, who also finished in the top five of Miss Universe2018, has been selected as the communications ambassador of the festival.
Coffee was firstcultivated in Vietnam in 1857. To date, Vietnam’s coffee growing areas reached20,000ha. The country exports 1.8 million tonnes of coffee beans, raking in 3.2billion USD per year. Vietnam is currently the world’s second largest coffeeexporter, after Brazil.
Vietnam exportedmore than 1.8 million tonnes of coffee worth 3.54 billion USD in 2018, anincrease of 20 percent in volume and 1.2 percent in value compared to theprevious year.
The CentralHighlands province of Dak Lak boasts the country’s largest coffee-growing area,with a total area of about 190,000ha, producing 450,000 tonnes of coffee beansannually.–VNA