In the face of the increase of the COVID-19 pandemic, several businesses have turned proactive in epidemic prevention while flexible in management in order to find opportunities to overcome this difficult time.

Businesses respond to, seek for opportunities in pandemic hinh anh 1Vegetable of the Viet Nhat Smile Company are harvested amid the pandemic (Photo: Vietnam+)

Since the first cases of COVID-19 in Vietnam were reported on January 23, the epidemic has become increasingly serious. This context has posed a range of challenges and difficulties to businesses in general, and small and micro enterprises in particular.

However, a number of businesses with proactive epidemic prevention measures and flexible management system are trying to find opportunities to overcome this difficult period.

Plants run at full capacity

In the context of economic downturn, the Viet Xanh Agricultural Products Processing Join Stock Company (Ninh Binh) maintains a production line running at full capacity. In order to do this, Nguyen Truong Nghia, Chairman of the Board of Directors of the Company, said the company had mapped out response plans since early and strengthened marketing activities to expand export markets.

“Before Tet (Lunar New Year), orders came very slowly, but now we receive many orders, mainly from the Russia market. The amount of goods exported was very stable, so the factory had to increase production. The workers work in shifts from 5AM to 9PM every day. In addition, this is the fruit harvest season, the pineapple output in the market is very high but we cannot export fresh fruits to China due to the pandemic. Therefore, the company must step up production to handle this abundant supply,” Nghia said.

Similar situation is also happening to Viet Nhat Smile Company (Ho Chi Minh City). Director Pham Thi Bich Lan said the company is working hard, with 100 percent of workers and employees working to meet the needs of consumers as the hoarding activity increases.

However, the transport of vegetables and fruits from Buon Me Thuot city to Ho Chi Minh City is facing difficulties because there is only one trip per day. Therefore, Ms. Lan has to calculate and find ways to coordinate with some other agricultural businesses to rent a truck to ship their products.

Similarly, Hanhsilk Company (Thai Binh province) still maintains domestic customers and ensures jobs for all the employees thanks to the organisation of a production chain from cocoon purchasing to producing, then commercialising and bringing products to consumers.

Luong Thanh Hanh, Director of Hanhsilk said: “The company's products have been trusted by consumers for a long time, so the domestic demand is still very high with products such as towels and massage products,... Besides, we also promote sales through e-commerce channels to attract more customers."

In addition, Hanh said that from April 1, all office workers worked online, sewing and textile workshops work separately, products are delivered to the lane and shippers communicate with customers through phone or paper. At the product introduction shop, only the accountant is present and does all packing works for the customers.

Businesses respond to, seek for opportunities in pandemic hinh anh 2Products ready for export (Photo: Vietnam+)

"Every cloud has a silver lining”

The widespread of the pandemic has forced importers to postpone their orders, while sales at supermarkets has gone slow. In this context, Ms. Le Thi Thuong, Vice Director of Viet Pepper Co. Ltd (Ho Chi Minh City) said the company is seeking new sales channels, while innovating their products to suit the new market context. At the moment, the company has mostly shifted its sales channels to Amazon online platform.

"Every cloud has a silver lining! Business on Amazon is very effective, the number orders has been constantly increasing since the beginning of the epidemic. Currently, the Company's workers are working overtime days and nights. Now, the most important thing for us is to protect the health of workers, limit community contact which leads to quarantine or even infected people must stop production,” Ms. Thuong said.

For handicrafts which are not essential goods, if at the beginning of the season, the exports to the European and American markets are still relatively stable, now, the enterprises doing business in the industry has started to "infiltrate."

Ms. Mai Thi Anh Dao, Business Development Manager of Viet Trang Export-Import Private Enterprise (Thanh Hoa province), said that the two main markets of the company: Europe and the US, have stopped all new orders, even old orders cannot be exported. However, Dao's company has developed a new product line related to pets, which is favored by the Japanese market, thus the workers’ income is still maintained.

“The office division of the company is operating normally, but it is likely that in the next 3-6 months consumers will tighten their spending, so we are developing an online sales system with multimedia marketing,” Dao said.

Although small and micro enterprises have gradually adapted to the market, analysts have identified the evolution of the pandemic is still very complicated, the time the epidemic ends is unknown. In addition, the post-pandemic negative effects will really "penetrate" into the economy. Therefore, the road ahead is still extremely challenging for businesses, especially small and micro businesses./.

Businesses respond to, seek for opportunities in pandemic hinh anh 3Viet Trang Craft workers working hard to meet deadlines (Photo: Vietnam+)