Child protection efforts to go viral

The #tienhocle programme that uses the short video app TikTok to popularise child protection skills was launched in Hanoi on September 20 as part of a deal sealed the same day.
Child protection efforts to go viral ảnh 1Representatives of the the Department of Child Affairs and TikTok show the deal signed on September 20 (Photo: VNA)

Hanoi (VNA) – The #tienhocle programme thatuses the short video app TikTok to popularise child protection skills was launchedin Hanoi on September 20 as part of a deal sealed the same day.

Under the freshly signed agreement, the Department of ChildAffairs under the Ministry of Labour, Invalids and Social Affairs (MoLISA) willteam up with TikTok Vietnam to develop content for the programme via the TikTokplatform.

The content is set to revolve around the topics of ethicalvalues, civilised behaviours, and practical life skills to keep children safefrom violence and abuse.

The programme targets 3,000 videos and 20 million views.

Director of the Department Dang Hoa Nam stressed it is betterto help children raise their self-protection knowledge and skills.

Nam noted in partnering with TikTok, the department wants toapproach users of the platform and make use of youths’ influence to disseminatemessages on child education and protection.

TikTok, which has over 12 million users, debuted in thecountry in late April this year./.
VNA

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