The Vietnam National Administration of Tourism (VNAT) has launched a programme designed to boost domestic tourism on the occasion of the 54 th anniversary of the sector, which falls on July 9.

Speaking at the launching ceremony, VNAT General Director Nguyen Van Tuan said the programme aims to help maintain the sector’s continuous growth seen over the past time as well as facilitate the country’s socio-economic development.

Promoting sea and island tourism and tours of mountainous areas is also a focus of the programme, he added.

According to data released by the VNAT, domestic tourists reached 23.4 million in the first half of 2014, a year-on-year hike of 6.9 percent, bringing the country’s total tourism revenue in the reviewed period to 125 trillion VND (5.87 billion USD), up 22.5 percent from last year.-VNA