Exploring new markets needed to boost export of agricultural products: Minister

Export enterprises must make reasonable adjustments and diversify their export products based on the specific demands of each market, and seek to take advantage of free trade agreements and explore new markets in order to compensate for drops in farm product exports to existing markets, said Minister of Agriculture and Rural Development Le Minh Hoan.
Exploring new markets needed to boost export of agricultural products: Minister ảnh 1Tra fish exports fetch 558 million USD in the first four months, a decline of 40% year-on-year. (Photo: VietnamPlus)

Hanoi (VNA) – Export enterprises must make reasonable adjustments and diversify their export products based on the specific demands of each market, and seek to take advantage of free trade agreements and explore new markets in order to compensate for drops in farm product exports to existing markets, said Minister of Agriculture and Rural Development Le Minh Hoan.

Although the export of agro-forestry-aquaculture products experienced steady growth in 2022, the overall export picture in the first four months of 2023 has shown contrasting developments.

While the export of aquatic and forestry products has continuously declined, the shipment of rice and fruits has seen robust growth.


Key export sectors see sharp plummet

According to the Global Commodity Markets Outlook 2023 released recently by the World Bank (WB), commodity prices in 2023 are expected to fall by 21% year-on-year, the strongest drop since the COVID-19 pandemic.

The Ministry of Agriculture and Rural Development (MARD) said that in the reviewed period, many key export sectors that used to contribute significantly to the export revenue have been experiencing continuous sharp declines.

The export value of tra fish and shrimp reached 558 million USD and 843 million USD, both down 40% from the same period last year. The figure of wood and wooden products hit 3.9 billion USD, plummeting by over 30% year-on-year.

The agro-forestry-aquaculture export in Jan-April reached an estimated 15.66 billion USD, down 13.3% compared to the same period of 2022.

These figures indicate the challenging situation faced by these industries amidst the global commodity price drop.

Statistics from the Vietnam Association of Seafood Exporters and Producers (VASEP) show that Vietnam’s export of aquatic products in the last four months was valued at over 2.6 billion USD, 31% lower than that of the same period last year.

|

VASEP attributed the decline to the rising food prices and decreasing consumer demand in the US - one of the main importers of Vietnamese goods, saying that the country’s aquatic exports to the market experienced a plunge of 51% in April.

Despite showing signals of recovery, Vietnam’s seafood export to China has not yet recorded positive growth compared to the same period in 2022. The main reason is that the export of tra fish to the market has not recovered due to a decline in the average export price, and the market's consumption demand is also recovering at a slower pace than anticipated.

Exploring new markets needed to boost export of agricultural products: Minister ảnh 2Demand for high-quality rice from Vietnam is thriving in discerning markets such as Europe, the Republic of Korea (RoK), Australia, and some countries in the Middle East (Photo: VietnamPlus)

While many key industries are experiencing declines and show no short-term signs of recovery, some agricultural products are witnessing impressive growth, contributing to improving the value of agro-forestry-aquaculture exports.

The highest growth has been recorded in rice exports, increasing by 54.5% year-on-year to hit 1.56 billion USD. The exports of fruit and vegetable, and meat and meat products, reached nearly 1.4 billion USD and 45 million USD, up 19.4% and 63.7%, respectively.

According to the Vietnam Food Association (VFA), the price of Vietnamese rice hit a record high in the past two years in April. Demand for high-quality rice from Vietnam is thriving in discerning markets such as Europe, the RoK, Australia, and some countries in the Middle East.

Exploring new markets needed to boost export of agricultural products: Minister ảnh 3
Despite showing signals of recovery, Vietnam’s seafood exports to China have not yet recorded positive growth compared to the same period in 2022 (Photo: VietnamPlus)


Efforts to seek more markets for agricultural products

Minister Hoan emphasized the need for agencies of the ministry to act quickly and seek to expand more markets for agro-forestry-aquaculture exports, aiming to realise the 54-billion-USD export turnover goal in 2023.

In the coming time, the ministry will continue to make the most of new-generation trade agreements to boost the export of key products to major markets, such as the US, the European Union, Japan, and the RoK, he said.

The agency is preparing for conferences of Vietnamese and Chinese border provinces on trade connection and boosting export of farm produce in the second and third quarters this year, and a series of events in the UK to introduce key agricultural products of Vietnam./.

VNA

See more

Vietnamese Ambassador to Brazil Bui Van Nghi speaks at the seminar. (Photo: VNA)

Vietnam, Brazil seek ways to promote trade, investment cooperation

Vietnamese Ambassador to Brazil Bui Van Nghi informed that two-way trade reached 4.22 billion USD in the first six months of 2026, up 16.8% year-on-year. Brazil's exports to Vietnam exceeded 2 billion USD, rising 16.6%, while its imports from Vietnam totalled about 2.11 billion USD, an increase of 17%.

Wave Alpha, Honda Vietnam’s best-selling manual motorcycle model each month. (Photo: Bnews/VNA)

Honda Vietnam posts strong car sales growth, leads motorcycle market

The company sold 172,299 motorcycles in June, up 4.7% from the same month last year, highlighting steady consumer demand even as the market gradually shifts towards greener transport options. For the first six months of 2026, motorcycle sales reached 515,743 units, up 0.6% year-on-year.

Rice harvest in Xuan Giang commune, Ninh Binh province. (Photo: VNA)

Plan issued to develop agricultural logistics system

A key target is that by 2030, all concentrated agricultural, forestry and fisheries production areas will have access to essential services, including product traceability, quarantine, testing, quality certification, processing and market development. The move reflects growing international demand for stricter food safety, quality and traceability standards, which have become increasingly important for agricultural exports.

Delegates at the signing ceremony (Photo: VNA)

Vietnam, RoK boost micro-business cooperation

Vietnam's young population, dynamic market, and big growth potential are a perfect fit for the strengths that Korean micro-businesses bring in K-brands, technology, and service expertise, said KFME President Song Chi Young.

Cars at a public parking lot in Hai Phong city. (Photo: VNA)

Vietnam's auto sales rise 15%, hybrid, imported vehicles continue to outperform

With auto loan interest rates remaining competitive, stable vehicle supply, and an increasingly diverse product range, Vietnam's automotive market is expected to maintain its growth momentum through the remainder of 2026. SUVs, MPVs, and hybrid vehicles are likely to remain the main drivers of overall market sales.

The MoU signing ceremony between Becamex VSIP Binh Dinh and PV Gas CNG in Gia Lai province on June 26, 2026 (Photo: nhandan.vn)

Gia Lai positions itself as magnet for sustainable investment

Vice Chairman of the provincial People's Committee Nguyen Huu Que said ESG is no longer a communications message or a cost burden, but an essential requirement for accessing global capital. Gia Lai has chosen ESG as a pillar for building new competitive advantages and achieving sustainable development.

Chairman of the Tay Ninh provincial People's Committee Le Van Han delivers remarks at the inauguration ceremony. (Photo: VNA)

Suntory PepsiCo inaugurates 300-million-USD plant in southern Tay Ninh province

Built on nearly 20 hectares at Huu Thanh Industrial Park, the facility is the company's largest and most advanced plant in Vietnam and the biggest production site in Suntory PepsiCo's Asian manufacturing network. The factory has a designed annual production capacity of over 1.24 billion litres and is equipped with highly automated production, filling and warehousing systems.

Ho Chi Minh City inaugurates a UAV postal route linking Can Gio commune and Vung Tau ward on February 12, 2026. (Photo: VNA)

Ho Chi Minh City promotes UAV applications to develop low-altitude economy

With its enlarged development space, Ho Chi Minh City now combines strengths in urban development, industry and services with high-tech agriculture, the marine economy, logistics and diverse ecological areas. These conditions provide an ideal testing ground for UAV applications in urban management, land administration, environmental monitoring, disaster prevention and response, agriculture, logistics and public services.

Workers produce outdoor wooden furniture for export to Europe at the factory of Hong Ngoc Co., Ltd. in Phu Tai Industrial Park, Quy Nhon Bac ward, Gia Lai province. (Photo: VNA)

Vietnam's wood exporters race to stay on growth path

Despite headwinds from Middle East tensions that have pushed up freight and logistics costs, exports of wood and wood products were estimated at 1.53 billion USD in June, lifting first-half export turnover to 8.54 billion USD, up 4.4% from a year earlier, according to the Ministry of Agriculture and Environment (MAE).