Firms advised to focus on brand building via online channels

Vietnamese businesses need to focus on brand building and usage of online channels rather than cheap prices, experts said at a conference in Ho Chi Minh City on November 22.
Firms advised to focus on brand building via online channels ảnh 1A conference on how Vietnamese businesses need to focus on brand building through quality product and services and online channels was held in HCM City on November 22 (Source: VNA) 

HCM City (VNA) -Vietnamese businesses need to focus on brand building and usage of onlinechannels rather than cheap prices, experts said at a conference in Ho Chi MinhCity on November 22.

Pham Thiet Hoa, Director of the HCMCity Investment and Trade Promotion Centre (ITPC), said that medium tolarge-sized businesses had become more aware of the need to improve brandbuilding and protection in recent years.

However, since most businesses in Vietnamare small, brand building as a whole remains limited, especially compared toglobal competitors. Many Vietnamese businesses lack human resources and fundsfor brand building, Hoa said.

Branding is one of the most importantfactors for customers since one product can have many producers.

While Vietnam has many high-qualityproducts with a high number of exports, lacklustre brand building means theirvalue is still low compared to established foreign brands.

Hung Vo, deputy general director of marketingfor Vietnamese footwear company Biti's, said that criteria for product qualitychanged over time, so businesses would need to keep up with trends and adapttheir promotional strategies to maintain customers' attention.

He gave an example of how thedurability of Biti's footwear had once been a good selling point, but now itwas no longer a top priority for buyers, especially young people, and theirproducts had to keep up with fashion trends and offer more convenience.

For successful brand building,businesses should not focus solely on cheap prices and instead pay moreattention to product values and after-sales services, as well as invest more inproduct research and development, and keep up with, or even create, new trends.

Nguyen Huy Hoang, commercial directorof Kantar Worldpanel, said the number of e-commerce platforms was on the riseand more consumers were shopping online, so businesses should use onlinechannels for brand building.

According to a report from the Ministryof Industry and Trade, in 2020 Vietnam's e-commerce market has the potential toreach 13 billion USD.

The conference was held by ITPC andadvertising company Dentsu Aegis Network Vietnam./.
VNA

See more

VinFast showcases its complete range of electric vehicles at the BIMS 2024 exhibition. (Photo: VNA)

Vietnamese products rise from villages to global markets

Many Vietnamese brands like VinFast, Hoa Phat, Viettel, Vinamilk, and GrowMax have steadily increased their market share at home, expanded their export markets, and built production and value chains, all while contributing to the country’s economic growth.

At the forum (Photo: baoquocte.vn)

Vietnam – a land of opportunities for Nordic firms

Ole Linnet Juul, Senior Chief Advisor of the Confederation of Danish Industry, commended Vietnam’s recent strides, particularly in institutional reforms, technological advancements, innovation, and digital transformation.

Apartments building in HCM City. 2025 is predicted to be a crucial foundation year for the real estate sector in HCM City. (Photo baoxaydung.com.vn)

HCM City real-estate market predicted to recover this year

2025 will serve as a crucial foundation year for the real estate sector in Ho Chi Minh City, marking the path towards a full recovery by 2026 after facing challenges caused by COVID-19 and economic recession, experts predicted.

The Commission for Management of State Capital at Enterprises transfers the rights and responsibilities of the agency representing state capital ownership to the Ministry of Finance. (Photo: VNA)

State capital ownership rights transferred to Ministry of Finance

After merging with the Ministry of Planning and Investment and receiving 18 state-owned groups and corporations from the Commission for Management of State Capital at Enterprises (CMSC), the Ministry of Finance acts as the 'backbone' of the economy, managing all financial resources from public investment and resources from these groups and corporations, to foreign loans.

At the ceremony on February 28 to officially transfer MobiFone Telecommunications Corporation from the commission to the Ministry of Public Security. (Photo: VNA)

State-owned MobiFone now under Ministry of Public Security

MobiFone's profit before tax in 2024 was estimated at over 2 trillion VND (78.23 million USD), exceeding its annual target by 20.6%. The corporation's digital services sector has witnessed high growth rates across many products and services, including MobiFone Meet (1,050%), Cloud (312%), mobiAgri (49%), and MobiFone Invoice (58%).

Investors monitor the development of the stock market at MB Securities JSC (Photo: VNA)

Vietnam pushes to elevate stock market

Vietnam will create favourable conditions for the stock market to develop more breakthrough and innovative products, enhancing the quality of market offerings and attracting more investors.

The economy's total credits reach over 15.6 quadrillion VND (610.3 billion USD) in 2024 (Photo: VNA)

Banking sector urged to expand credits to support economic growth

SBV Deputy Governor Dao Minh Tu stated that an average credit growth of over 2% would contribute to a 1% increase in the country's GDP. Therefore, for 2025, the central bank aims for a credit growth target of around 16% to contribute to the economic growth target of 8%.

Garment production at May 10 Corporation (Photo: VNA)

Vietnam emerges as key hub for int’l textile manufacturers

Vietnam’s textile sector, comprising around 7,000 companies and over 3 million workers, dedicates 80% of its production capacity to exports and 20% to domestic consumption. The industry’s growth is supported by a well-developed logistics network, a skilled workforce, and a stable political environment.

Apartment buildings along Metro Line 1 and Vo Nguyen Giap Boulevard, Thu Duc city. (Photo: VNA)

Metro Line 1 prompts investments in HCM City's eastern apartment market

The newly operational Metro Line 1 is a key driver for real estate projects, particularly in retail and office spaces. The commercial real estate sector typically lags behind the residential market. As communities grow and stabilise, demand for commercial spaces rises accordingly.