The annual professional event aims to introducenew trends for fashion designs and collections and designs fromprestigious global fashion houses.
The “Who’s Next” fair,attended by more than 1,000 garment and textile businesses from over 30countries worldwide, provides an opportunity for manufacturers andimporters to discuss and sign contracts.
Tong Thi Thu Ha,Deputy General Director from Vieba Garment and Knitwear Co, Ltd (Vieba),said that the first participation in such a fair will offer a newopportunity to the company to study the use of materials and createhigh-level designs to penetrate the European market.
LoukGrauwen, a CBI design expert, highlighted the quality of Vietnamesegarment products, noting that to conquer the European market, businessesneed to invest in designing and selecting materials and colours in linewith the tastes of European consumers.
Vietnamese ambassadorto France Duong Chi Dung praised domestic businesses for involvement insuch a bigger arena, which marked the shifting from outsourcing toself-designing.
He suggested businesses enhance their linkages to develop their trademarks and expand export markets.
On the occasion, the Vietnamese businesses also met with Frenchgarment importers, including retail group Casino, to introduce theirproducts.-VNA