The fifth annual "Green Consumption Campaign", which seeks to improve people's awareness of environmental protection, was launched on May 28 in Ho Chi Minh City.

The campaign will call on people to consume more environment friendly products and encourage businesses to increase their responsibility towards the community and the environment.

According to the organisers, seven projects on environmental protection have been carried out in the city this year, with the participation of more than 1,000 volunteers.

A new feature of this year's campaign is the project that instructs households in Tan Phu district to classify different types of solid garbage, said Nguyen Thanh Ngan, chief volunteer coordinator of the campaign.

More than 90 percent of households in the district have committed to maintain "green residential quarters".

Nguyen Thanh Nhan, Deputy Director of Saigon Co.op, said sales of green products had increased strongly at Co-op Mart supermarket during the campaign.

For this year, the supermarket chain will set aside a total of 23.5 billion VND (1.1 million USD), six times higher than last year, to implement six promotion programmes under its green consumption month from June 7-22.

During this period, customers will have a chance to buy green products at cheaper prices, and receive gifts if they use environmentally-friendly bags and others, Nhan said.

A ceremony will be held at the Co.opmart Binh Trieu on June 7 to officially kick off the "Green Consumption Campaign 2014", which is co-organised by Sai Gon Giai Phong newspaper, the HCM City Department of Industry and Trade, and Saigon Co.op.-VNA